Page 1 of 2: B2B Influencer Content Consumption

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Please answer the following questions from your perspective as a CONSUMER of influencer-related content or services (e.g. content or services from advisors, analysts, authors, social media influencers, speakers).

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* 1. B2B Influencer Definition

Please share your definition of a B2B influencer (optional):

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* 2. B2B Influencer Attributes

Please rate the importance of these attributes in world-class B2B influencer content:

  1 - Not at all Important 2 -  Slightly Important 3 - Moderately Important 4 - Very Important 5 - Extremely Important
Concise
Adopted
Original
Collaborative
Peer-Reviewed
Engaging
Impactful
Fact-Based
Timely
Counter-Intuitive
Relevant
Insightful
Provocative
Forward-Looking
Actionable

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* 3. B2B Influencer Benefits

Please rate the importance of B2B influencer content you consume in supporting the following:

  1 - Not at all Important 2 - Slightly Important 3 - Moderately Important 4 - Very Important 5 - Extremely Important
Researching Companies
Performing Market Research
Researching Individuals
General Education
Performing Competitive Analysis
Building Subject Matter Expertise
Informing Strategy
Making Purchase Decisions
Aiding Decision-Making

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* 4. B2B Influencer Content Time Investment

On average, how much time per week do you spend consuming B2B influencer content?

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* 5. B2B Influencer Personas

Which personas do you most regularly source your B2B influencer-content from? (please select the top three):

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* 6. B2B Influencer Sources

What are the primary and secondary sources for the B2B influencer content you consume?

  Primary Secondary Not Applicable
Academic Web Sites
Association Web Sites
Conferences & Events
Social Media Channels
Specialist Communities
Publisher Web Sites
Vendor Web Sites
Individual Web Sites

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