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Thinkers360 2024 B2B Influencer Marketing Outlook Survey

Page 1 of 2: B2B Influencer Content Consumption

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Please answer the following questions from your perspective as a CONSUMER of influencer-related content or services (e.g. content or services from advisors, analysts, authors, social media influencers, speakers).
1.B2B Influencer Definition

Please share your definition of a B2B influencer (optional):
2.B2B Influencer Attributes

Please rate the importance of these attributes in world-class B2B influencer content:(Required.)
1 - Not at all Important
2 -  Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Forward-Looking
Concise
Provocative
Relevant
Impactful
Adopted
Fact-Based
Original
Insightful
Timely
Actionable
Engaging
Peer-Reviewed
Counter-Intuitive
Collaborative
3.B2B Influencer Benefits

Please rate the importance of B2B influencer content you consume in supporting the following:(Required.)
1 - Not at all Important
2 - Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Making Purchase Decisions
Researching Individuals
Informing Strategy
Researching Companies
Aiding Decision-Making
Building Subject Matter Expertise
Performing Market Research
Performing Competitive Analysis
General Education
4.B2B Influencer Content Time Investment

On average, how much time per week do you spend consuming B2B influencer content?(Required.)
5.B2B Influencer Personas

Which personas do you most regularly source your B2B influencer-content from? (please select the top three):(Required.)
6.B2B Influencer Sources

What are the primary and secondary sources for the B2B influencer content you consume?(Required.)
Primary
Secondary
Not Applicable
Academic Web Sites
Association Web Sites
Conferences & Events
Social Media Channels
Specialist Communities
Publisher Web Sites
Vendor Web Sites
Individual Web Sites