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Thinkers360 2023 B2B Influencer Marketing Outlook Survey

Page 1 of 2: Influencer Content Consumption

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Please answer the following questions from your perspective as a CONSUMER of influencer-related content or services (e.g. content or services from advisors, analysts, authors, social media influencers, speakers).
1.Influencer Definition

Please share your definition of an influencer (optional):
2.Influencer Attributes

Please rate the importance of these attributes in world-class influencer content:(Required.)
1 - Not at all Important
2 -  Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Adopted
Timely
Relevant
Original
Provocative
Impactful
Collaborative
Insightful
Engaging
Peer-Reviewed
Actionable
Forward-Looking
Fact-Based
Counter-Intuitive
Concise
3.Influencer Benefits

Please rate the importance of influencer content you consume in supporting the following:(Required.)
1 - Not at all Important
2 - Slightly Important
3 - Moderately Important
4 - Very Important
5 - Extremely Important
Building Subject Matter Expertise
Performing Market Research
Researching Companies
General Education
Aiding Decision-Making
Performing Competitive Analysis
Making Purchase Decisions
Informing Strategy
Researching Individuals
4.Influencer Content Time Investment

On average, how much time per week do you spend consuming influencer content?(Required.)
5.Influencer Personas

Which personas do you most regularly source your influencer-content from? (please select the top three):(Required.)
6.Influencer Sources

What are the primary and secondary sources for the influencer content you consume?(Required.)
Primary
Secondary
Not Applicable
Academic Web Sites
Association Web Sites
Conferences & Events
Social Media Channels
Specialist Communities
Publisher Web Sites
Vendor Web Sites
Individual Web Sites