The Magazine Year-end Survey 2017

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* 1. Why do you read The Magazine?

To keep up with the contemporary arts and culture scene in New Mexico.

To find events and things to do and see in this area.

For the intelligent writing about interesting art and artists. I appreciate The Magazine's critical perspectives.

To learn more about art.

Other (please specify)

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* 2. Where else do you generally acquire this kind of content?

Word of mouth

Santa Fe New Mexican's Pasatiempo

Santafean magazine

Trend Magazine

Santa Fe Reporter

Local Flavor

Other national publications - Artforum, Art in America, Frieze

Websites or blogs - Hyperallergic, Artnet News

Social media

Other (please specify)

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* 3. About when did you start reading The Magazine?

1992-2000

2001-2010

2011-2015

2016-2017

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* 4. These are sections that have appeared in issues of The Magazine. Please select how often you read or look at them:

	Every Issue	Some Issues	Rarely / Never
Creative Writings Page / Poetry	Creative Writings Page / Poetry Every Issue	Creative Writings Page / Poetry Some Issues	Creative Writings Page / Poetry Rarely / Never
Photography Page / Portfolios	Photography Page / Portfolios Every Issue	Photography Page / Portfolios Some Issues	Photography Page / Portfolios Rarely / Never
Studio Visits with Artists	Studio Visits with Artists Every Issue	Studio Visits with Artists Some Issues	Studio Visits with Artists Rarely / Never
One Bottle	One Bottle Every Issue	One Bottle Some Issues	One Bottle Rarely / Never
Calendar of Arts and Culture Events	Calendar of Arts and Culture Events Every Issue	Calendar of Arts and Culture Events Some Issues	Calendar of Arts and Culture Events Rarely / Never
Out and About community photos	Out and About community photos Every Issue	Out and About community photos Some Issues	Out and About community photos Rarely / Never
Dining Guide	Dining Guide Every Issue	Dining Guide Some Issues	Dining Guide Rarely / Never
Letters to/from the Editor	Letters to/from the Editor Every Issue	Letters to/from the Editor Some Issues	Letters to/from the Editor Rarely / Never
Previews of Exhibitions/Events	Previews of Exhibitions/Events Every Issue	Previews of Exhibitions/Events Some Issues	Previews of Exhibitions/Events Rarely / Never
Reviews of Exhibitions/Films/Performances	Reviews of Exhibitions/Films/Performances Every Issue	Reviews of Exhibitions/Films/Performances Some Issues	Reviews of Exhibitions/Films/Performances Rarely / Never
The Library / Book review	The Library / Book review Every Issue	The Library / Book review Some Issues	The Library / Book review Rarely / Never
Feature Articles	Feature Articles Every Issue	Feature Articles Some Issues	Feature Articles Rarely / Never
Advertisements	Advertisements Every Issue	Advertisements Some Issues	Advertisements Rarely / Never

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* 5. Rate your interest in The Magazine providing coverage of the following:

	Very interested!	Might be interested	No thanks, not at all interested
Photography	Photography Very interested!	Photography Might be interested	Photography No thanks, not at all interested
Travel - Arts Destinations or Events	Travel - Arts Destinations or Events Very interested!	Travel - Arts Destinations or Events Might be interested	Travel - Arts Destinations or Events No thanks, not at all interested
Food, Dining, Nightlife	Food, Dining, Nightlife Very interested!	Food, Dining, Nightlife Might be interested	Food, Dining, Nightlife No thanks, not at all interested
Maker Culture	Maker Culture Very interested!	Maker Culture Might be interested	Maker Culture No thanks, not at all interested
Literary Content / Creative Writings	Literary Content / Creative Writings Very interested!	Literary Content / Creative Writings Might be interested	Literary Content / Creative Writings No thanks, not at all interested
Music	Music Very interested!	Music Might be interested	Music No thanks, not at all interested
Community Building	Community Building Very interested!	Community Building Might be interested	Community Building No thanks, not at all interested
Environmental Concerns	Environmental Concerns Very interested!	Environmental Concerns Might be interested	Environmental Concerns No thanks, not at all interested
Performance Arts - Dance, Theatre	Performance Arts - Dance, Theatre Very interested!	Performance Arts - Dance, Theatre Might be interested	Performance Arts - Dance, Theatre No thanks, not at all interested
Travel - Regional	Travel - Regional Very interested!	Travel - Regional Might be interested	Travel - Regional No thanks, not at all interested
Visual Arts	Visual Arts Very interested!	Visual Arts Might be interested	Visual Arts No thanks, not at all interested
Design	Design Very interested!	Design Might be interested	Design No thanks, not at all interested
Architecture	Architecture Very interested!	Architecture Might be interested	Architecture No thanks, not at all interested

Other (please specify)

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* 6. Do you think it is important for The Magazine to focus on New Mexico? Why or why not?

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* 7. How interested are you in The Magazine covering the following?

	Very interested!	Somewhat interested	Not at all interested
Santa Fe, Albuquerque and Greater New Mexico	Santa Fe, Albuquerque and Greater New Mexico Very interested!	Santa Fe, Albuquerque and Greater New Mexico Somewhat interested	Santa Fe, Albuquerque and Greater New Mexico Not at all interested
Regional Southwest	Regional Southwest Very interested!	Regional Southwest Somewhat interested	Regional Southwest Not at all interested
National / International	National / International Very interested!	National / International Somewhat interested	National / International Not at all interested

Other (please specify)

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* 8. What issues, topics, or themes you would like to see covered in future issues of The Magazine?

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* 9. Do you ever visit The Magazine's website? (themagsantafe.com)

Yes

No, I didn't know The Magazine had a website, but I would like to check it out.

No, I prefer reading the print magazine.

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* 10. Do you subscribe to our e-newsletter?

Yes, of course

No, I didn't know The Magazine had a newsletter, but I will subscribe now!

No, I receive too many emails

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* 11. Are you interested in reading more original content online? (in addition to our print publication)

Yes

Other (please specify)

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* 12. What would you want from a The Magazine membership?

Nothing, I just want to support the work you do

Something small, like a sticker or tee shirt

High quality artist prints or limited edition goods, and I would be willing to pay more for these perks

I want to be wined and dined, or given access to special events or parties, and I would be willing to pay more for these perks

I'm not interested in being a member

Other (please specify)

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* 13. If The Magazine offered other kinds of events or programming, what would you like to see or participate in?

Speakers / Lectures series

Professional development opportunities for artists and/or creative professionals

Studio tours / opportunities to engage with New Mexico artists

Exhibitions / cultural programming presented by The Magazine

Parties / Social events / Networking

Other (please specify)

	Excellent	Good	Could use some work	Poor
Content / types of features and departments	Content / types of features and departments Excellent	Content / types of features and departments Good	Content / types of features and departments Could use some work	Content / types of features and departments Poor
Cover look	Cover look Excellent	Cover look Good	Cover look Could use some work	Cover look Poor
Visual ease of reading / legibility	Visual ease of reading / legibility Excellent	Visual ease of reading / legibility Good	Visual ease of reading / legibility Could use some work	Visual ease of reading / legibility Poor
Layout and design	Layout and design Excellent	Layout and design Good	Layout and design Could use some work	Layout and design Poor
Writing	Writing Excellent	Writing Good	Writing Could use some work	Writing Poor
Editorial / Advertising Balance	Editorial / Advertising Balance Excellent	Editorial / Advertising Balance Good	Editorial / Advertising Balance Could use some work	Editorial / Advertising Balance Poor
Website design and functionality	Website design and functionality Excellent	Website design and functionality Good	Website design and functionality Could use some work	Website design and functionality Poor

The Magazine Year-end Survey 2017

Reader Feedback + Interests

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* 1. Why do you read The Magazine?

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* 2. Where else do you generally acquire this kind of content?

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* 3. About when did you start reading The Magazine?

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* 4. These are sections that have appeared in issues of The Magazine. Please select how often you read or look at them:

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* 5. Rate your interest in The Magazine providing coverage of the following:

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* 6. Do you think it is important for The Magazine to focus on New Mexico? Why or why not?

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* 7. How interested are you in The Magazine covering the following?

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* 8. What issues, topics, or themes you would like to see covered in future issues of The Magazine?

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* 9. Do you ever visit The Magazine's website? (themagsantafe.com)

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* 10. Do you subscribe to our e-newsletter?

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* 11. Are you interested in reading more original content online? (in addition to our print publication)

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* 12. What would you want from a The Magazine membership?

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* 13. If The Magazine offered other kinds of events or programming, what would you like to see or participate in?

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* 14. One specific critique I have is...

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* 15. Please rate the quality of the following

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* 16. What other suggestions do you have for us?