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12th Annual Pet Telethon Survey
1.
How did you hear about the telethon?
AHS website
AHS eTails newsletter
AHS Paw Prints newsletter
Advertisement on TV
Advertisement online
Facebook
Twitter
Friend
Other
Other (please specify)
2.
How long did you watch the three-hour telethon?
30 minutes to one hour
one hour to two hours
two hours to three hours
3.
How did you donate?
Phone
Internet
Monthly gift
I did not donate
4.
Rate the donation process.
Excellent
Very good
Good
Could be improved
Difficult
I believe the donation process was:
Excellent
Very good
Good
Could be improved
Difficult
Comments
5.
What motivated you to make a gift? (Check all that apply.)
I love pets
I support AHS
Fan of the host, Pat McMahon
Wanted to take advantage of Go Daddy's matching
Other
Other (please specify)
6.
We entered donors who made gifts of $250+ into a US Airways travel voucher drawing. Would more incentives/giveaways for donating at different monetary levels have changed your donation amount?
Yes
No
7.
What segment(s) did you enjoy the most? (Check all that apply.)
Adoptable pets
Pre-taped segments about programs and services
"Minute to Win It" contests
Pet behavior tips
Donations read on-air
Other
Other (please specify)
8.
Please rate the following groups on performance and knowledge.
Very entertaining and very knowledgeable.
Very entertaining and somewhat knowledgeable.
Somewhat entertaining and very knowledgeable.
Somewhat entertaining and somewhat knowledgeable.
Not entertaining and not knowledgeable.
ABC15 talent
Very entertaining and very knowledgeable.
Very entertaining and somewhat knowledgeable.
Somewhat entertaining and very knowledgeable.
Somewhat entertaining and somewhat knowledgeable.
Not entertaining and not knowledgeable.
The host, Pat McMahon
Very entertaining and very knowledgeable.
Very entertaining and somewhat knowledgeable.
Somewhat entertaining and very knowledgeable.
Somewhat entertaining and somewhat knowledgeable.
Not entertaining and not knowledgeable.
AHS staff
Very entertaining and very knowledgeable.
Very entertaining and somewhat knowledgeable.
Somewhat entertaining and very knowledgeable.
Somewhat entertaining and somewhat knowledgeable.
Not entertaining and not knowledgeable.
Special guests
Very entertaining and very knowledgeable.
Very entertaining and somewhat knowledgeable.
Somewhat entertaining and very knowledgeable.
Somewhat entertaining and somewhat knowledgeable.
Not entertaining and not knowledgeable.
Comments
9.
Rate your overall impression of this year's telethon.
Excellent
Very good
Good
Fair
Average
I believe this year's telethon was:
Excellent
Very good
Good
Fair
Average
10.
Did you join us online on Facebook or Twitter during the telethon?
Yes
No
11.
Is there any one aspect, story or person from the show that stood out to you? (Please describe who and/or what.)
