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* 5. To me mobile (calling and SMS) services are

  Extremely Very very Very Quite More than a bit A bit Not at all
Important
Interesting
Relevant
Exciting
Meaningful
Appealing
Fascinating
Priceless
Involving
Necessary

* 6. To me mobile VAS and smart phone services (like blackberry services)) are:

  Extremely Very very Very Quite More than a bit A bit Not at all
Important
Interesting
Relevant
Exciting
Meaningful
Appealing
Fascinating
Priceless
Involving
Necessary

* 7. If you were buying a new connection, how inclined would you feel to buy a sim, after watching the following ads:

  Very Inclined Slightly inclined Might not buy Definitely won't buy Can't say
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab
Docomo: Ranbir Kapoor's 'Keep it simple silly' ads
Airtel: Har friend zaroori hota hai
Airce;: Ads starring Dhoni

* 8. What is your opinion of the ads?

  Only good entertainment Quite entertaining and informative Informative but not entertaining Neither informative nor entertaining A bit of both
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet))
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni

* 9. When humour is added to advertisements, does it dilute the main message of the advertisement? To measure this, tell us how entertaining you found the ads?

  Not at all Subtly Quite Very entertaining
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni

* 10. How much do you remember the main feature being highlighted in the advertisement? (like Vodafone delight, 3G services, VAS etc.)

  Dont remember Vaguely remember Mostly remember Absolutely remember Did the ad highlight any function?
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni
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