Background Information:
Technographics are the essential technologies and tools used to run a business. Beyond that basic definition, technographics can also include information about how and when prospects use technology. This survey is intended to gauge your familiarity with technographics and to determine how effective technographic prospecting is.

Example:
A new company selling CRM solutions uses technographic data to target prospects who don't currently have a CRM, who work with competing CRMs, or who are coming to the end of their contract with a different CRM.

How familiar are you with the term “technographics” or “technographic data”?

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* 1. How familiar are you with the term “technographics” or “technographic data”?

What size company do you work for?

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* 2. What size company do you work for?

What best describes your experience level?

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* 3. What best describes your experience level?

Do sales reps at your organization use technographic data to target prospects?

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* 4. Do sales reps at your organization use technographic data to target prospects?

How important is technographic data to your company?

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* 5. How important is technographic data to your company?

In the upcoming year does your company plan to invest in technographic data?

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* 6. In the upcoming year does your company plan to invest in technographic data?

In your opinion, are technographics an effective way to target sales prospects?

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* 7. In your opinion, are technographics an effective way to target sales prospects?

Has technographic data has helped your company close more deals?

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* 8. Has technographic data has helped your company close more deals?

If your company doesn’t currently have access to technographic data, do you think having access to technographics would help you close more deals?

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* 9. If your company doesn’t currently have access to technographic data, do you think having access to technographics would help you close more deals?

Has technographic data helped you have more informed sales calls?

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* 10. Has technographic data helped you have more informed sales calls?

Does access to technographic data help you feel more prepared to talk to prospects?

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* 11. Does access to technographic data help you feel more prepared to talk to prospects?

In your opinion, has technographic data allowed you to successfully win over prospects who previously worked with your competitors?

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* 12. In your opinion, has technographic data allowed you to successfully win over prospects who previously worked with your competitors?

Do you agree with this statement? Access to technographics has given me a more complete view of my customers and prospects.

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* 13. Do you agree with this statement? Access to technographics has given me a more complete view of my customers and prospects.

Do you agree with this statement? Access to technographics has had a positive impact on my company’s bottom line.

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* 14. Do you agree with this statement? Access to technographics has had a positive impact on my company’s bottom line.

If applicable, explain how technographics have or have not improved your personal prospecting efforts.

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* 15. If applicable, explain how technographics have or have not improved your personal prospecting efforts.

If applicable, explain how technographics have or have not improved your company’s overall sales efforts.

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* 16. If applicable, explain how technographics have or have not improved your company’s overall sales efforts.

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