Artist Sales Survey - Spring 2017 Tennessee Craft Fair

Question Title

1. What is your medium?

Question Title

2. What were your total sales for this fair?

$1 - $2,499

$2,500 - $4,999

$5,000 - $9,999

$10,000 - $14,999

$15,000 - $19,999

More than $20,000

Question Title

3. How did sales for this spring's Tennessee Craft Fair compare to sales from last year's Spring Tennessee Craft Fair?

Same

Down

N/A (I.e., Didn't exhibit at last year's Spring Tennessee Craft Fair)

Question Title

4. How did sales during this fair compare to your sales at other fairs this year?

Better Than Average

Average

Less Than Average

N/A (I.e., Haven't exhibited at other fairs this year)

Question Title

5. What was the price range of your most popular selling artwork?

Under $25

$25-$49

$50-$99

$100-$249

$250-$499

More than $500

Question Title

6. How much did the majority of your customers spend?

Under $50

$50-$149

$150-$299

$300-$499

$500-$749

$750-$999

More than $1,000

Question Title

7. How do you let customers know you'll be exhibiting at a Tennessee Craft Fair? Please rank each communication method listed below, with 1 being the MOST used method, and 6 being the LEAST used method. Note: You may only use each number once.

	[Most Used] 1	2	3	4	5	[Least Used] 6
Facebook	Facebook [Most Used] 1	Facebook 2	Facebook 3	Facebook 4	Facebook 5	Facebook [Least Used] 6
Instagram	Instagram [Most Used] 1	Instagram 2	Instagram 3	Instagram 4	Instagram 5	Instagram [Least Used] 6
Twitter	Twitter [Most Used] 1	Twitter 2	Twitter 3	Twitter 4	Twitter 5	Twitter [Least Used] 6
E-mail (including e-news and e-postcards)	E-mail (including e-news and e-postcards) [Most Used] 1	E-mail (including e-news and e-postcards) 2	E-mail (including e-news and e-postcards) 3	E-mail (including e-news and e-postcards) 4	E-mail (including e-news and e-postcards) 5	E-mail (including e-news and e-postcards) [Least Used] 6
Printed postcards I mail to my customers	Printed postcards I mail to my customers [Most Used] 1	Printed postcards I mail to my customers 2	Printed postcards I mail to my customers 3	Printed postcards I mail to my customers 4	Printed postcards I mail to my customers 5	Printed postcards I mail to my customers [Least Used] 6
Fair schedule published on my website	Fair schedule published on my website [Most Used] 1	Fair schedule published on my website 2	Fair schedule published on my website 3	Fair schedule published on my website 4	Fair schedule published on my website 5	Fair schedule published on my website [Least Used] 6

Question Title

8. Please prioritize what is most appreciated: (1=most appreciated; 8=least appreciated). Note: You may only use each number once.

	[Most Appreciated] 1	2	3	4	5	6	7	[Least Appreciated] 8
Load In/Out directly behind booth	Load In/Out directly behind booth [Most Appreciated] 1	Load In/Out directly behind booth 2	Load In/Out directly behind booth 3	Load In/Out directly behind booth 4	Load In/Out directly behind booth 5	Load In/Out directly behind booth 6	Load In/Out directly behind booth 7	Load In/Out directly behind booth [Least Appreciated] 8
Coffee and breakfast each morning	Coffee and breakfast each morning [Most Appreciated] 1	Coffee and breakfast each morning 2	Coffee and breakfast each morning 3	Coffee and breakfast each morning 4	Coffee and breakfast each morning 5	Coffee and breakfast each morning 6	Coffee and breakfast each morning 7	Coffee and breakfast each morning [Least Appreciated] 8
Booth sitting	Booth sitting [Most Appreciated] 1	Booth sitting 2	Booth sitting 3	Booth sitting 4	Booth sitting 5	Booth sitting 6	Booth sitting 7	Booth sitting [Least Appreciated] 8
Cash awards	Cash awards [Most Appreciated] 1	Cash awards 2	Cash awards 3	Cash awards 4	Cash awards 5	Cash awards 6	Cash awards 7	Cash awards [Least Appreciated] 8
24-hr. security by park police	24-hr. security by park police [Most Appreciated] 1	24-hr. security by park police 2	24-hr. security by park police 3	24-hr. security by park police 4	24-hr. security by park police 5	24-hr. security by park police 6	24-hr. security by park police 7	24-hr. security by park police [Least Appreciated] 8
Complimentary printed postcards (to send to your customers)	Complimentary printed postcards (to send to your customers) [Most Appreciated] 1	Complimentary printed postcards (to send to your customers) 2	Complimentary printed postcards (to send to your customers) 3	Complimentary printed postcards (to send to your customers) 4	Complimentary printed postcards (to send to your customers) 5	Complimentary printed postcards (to send to your customers) 6	Complimentary printed postcards (to send to your customers) 7	Complimentary printed postcards (to send to your customers) [Least Appreciated] 8
Free parking for artists' vehicles and trailers	Free parking for artists' vehicles and trailers [Most Appreciated] 1	Free parking for artists' vehicles and trailers 2	Free parking for artists' vehicles and trailers 3	Free parking for artists' vehicles and trailers 4	Free parking for artists' vehicles and trailers 5	Free parking for artists' vehicles and trailers 6	Free parking for artists' vehicles and trailers 7	Free parking for artists' vehicles and trailers [Least Appreciated] 8
Park setting in an urban location	Park setting in an urban location [Most Appreciated] 1	Park setting in an urban location 2	Park setting in an urban location 3	Park setting in an urban location 4	Park setting in an urban location 5	Park setting in an urban location 6	Park setting in an urban location 7	Park setting in an urban location [Least Appreciated] 8

Question Title

9. If Tennessee Craft were to consider adding to or changing any aspect of its fairs, what additions or changes would you MOST want to see? Please rank the options below, with 1 being MOST desired, and 7 being LEAST desired. Note: You may only use each number once.

	[Most Desired] 1	2	3	4	5	6	[Least Desired] 7
Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist.	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. [Most Desired] 1	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. 2	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. 3	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. 4	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. 5	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. 6	Adding an Artist Ride option from exhibitor parking to the fair layout, with tip paid by artist. [Least Desired] 7
Changing the fair from a three-day fair to a two-day fair	Changing the fair from a three-day fair to a two-day fair [Most Desired] 1	Changing the fair from a three-day fair to a two-day fair 2	Changing the fair from a three-day fair to a two-day fair 3	Changing the fair from a three-day fair to a two-day fair 4	Changing the fair from a three-day fair to a two-day fair 5	Changing the fair from a three-day fair to a two-day fair 6	Changing the fair from a three-day fair to a two-day fair [Least Desired] 7
Adding live music	Adding live music [Most Desired] 1	Adding live music 2	Adding live music 3	Adding live music 4	Adding live music 5	Adding live music 6	Adding live music [Least Desired] 7
Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun.	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. [Most Desired] 1	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. 2	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. 3	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. 4	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. 5	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. 6	Changing from a full 3-day fair to a half-day on Fri. plus two full days on Sat. & Sun. [Least Desired] 7
Adding paid admission to fund higher artist awards and other amenities	Adding paid admission to fund higher artist awards and other amenities [Most Desired] 1	Adding paid admission to fund higher artist awards and other amenities 2	Adding paid admission to fund higher artist awards and other amenities 3	Adding paid admission to fund higher artist awards and other amenities 4	Adding paid admission to fund higher artist awards and other amenities 5	Adding paid admission to fund higher artist awards and other amenities 6	Adding paid admission to fund higher artist awards and other amenities [Least Desired] 7
Adding a preview party / patron event	Adding a preview party / patron event [Most Desired] 1	Adding a preview party / patron event 2	Adding a preview party / patron event 3	Adding a preview party / patron event 4	Adding a preview party / patron event 5	Adding a preview party / patron event 6	Adding a preview party / patron event [Least Desired] 7
Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.)	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) [Most Desired] 1	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) 2	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) 3	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) 4	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) 5	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) 6	Adding non-art booths (I.e., prepackaged foods, bath/body products, etc.) [Least Desired] 7

Question Title

10. How did you hear about this fair?

Question Title

11. Tennessee Craft relies on fellow exhibitors to help preserve the quality of each fair. Was there any artwork you saw during the fair that you suspect may be buy/sell, sold by an artist’s representative, or was in some other way ineligible? Please share any details below so Tennessee Craft may conduct a follow-up investigation.

Important note: Tennessee Craft provides confidentiality to all its sources, so please be assured your identity will never be revealed.

Question Title

1. What is your medium?

Question Title

2. What were your total sales for this fair?

Question Title

3. How did sales for this spring's Tennessee Craft Fair compare to sales from last year's Spring Tennessee Craft Fair?

Question Title

4. How did sales during this fair compare to your sales at other fairs this year?

Question Title

5. What was the price range of your most popular selling artwork?

Question Title

6. How much did the majority of your customers spend?

Question Title

7. How do you let customers know you'll be exhibiting at a Tennessee Craft Fair? Please rank each communication method listed below, with 1 being the MOST used method, and 6 being the LEAST used method. Note: You may only use each number once.

Question Title

8. Please prioritize what is most appreciated: (1=most appreciated; 8=least appreciated). Note: You may only use each number once.

Question Title

9. If Tennessee Craft were to consider adding to or changing any aspect of its fairs, what additions or changes would you MOST want to see? Please rank the options below, with 1 being MOST desired, and 7 being LEAST desired. Note: You may only use each number once.

Question Title

10. How did you hear about this fair?

Question Title

Question Title

12. What can we do to make future Tennessee Craft Fairs better for you and your sales?