2012 Ascent Readership Survey

Thank you for participating in our 2012 reader survey. Your feedback is very important to us and will help us increase the value of Ascent magazine. Please complete the 20 question survey, and include your contact information at the end to be entered into the drawing for one of many great prizes including an a Bose iPod sounddock, Apple iPod Touch, $25 visa gift cards, and more. We appreciate your time and feedback. Ascent magazine is a publication of the Precast/Prestressed Concrete Institute.

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* 1. Please select the best description of your occupation

Architect

Academic/Professor

Building/Transportation Official

Contractor/CM

Developer

Engineer

Owner

Precast Producer

Other (please specify)

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* 2. How long have you been in the design/construction industry

Less than 5 years

6-10 years

11-20 years

20+ years

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* 3. Please select the market segments that at least 20% of your annual work is in (check all that apply)

Commercial structures (office, retail, mixed-use)

Entertainment structures (arena, stadium, theater)

Industrial and warehousing (distribution, data centers, food processing)

Institutional structures (K-12, higher-education, medical, correctional)

Multi-family residential structures (condo, senior living, student housing, hotel)

Military structures (could be all of the above, but on a military base)

Parking structures

Transportation and bridges

Other (please specify)

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* 4. Please select the answer that best describes your authority to select materials and systems for projects

Final decision maker

Influencer (directly part of the design/decision team)

Perform research and/or make recommendations

Not usually involved in the decision making process

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* 5. Please rate the following article types/information as to how important they are to you

	Very important	Important	Semi-important	Not important
Information on new products and materials	Information on new products and materials Very important	Information on new products and materials Important	Information on new products and materials Semi-important	Information on new products and materials Not important
New projects underway/recently completed	New projects underway/recently completed Very important	New projects underway/recently completed Important	New projects underway/recently completed Semi-important	New projects underway/recently completed Not important
Industry news	Industry news Very important	Industry news Important	Industry news Semi-important	Industry news Not important
Architect profiles	Architect profiles Very important	Architect profiles Important	Architect profiles Semi-important	Architect profiles Not important
Project profiles	Project profiles Very important	Project profiles Important	Project profiles Semi-important	Project profiles Not important
In-depth case studies	In-depth case studies Very important	In-depth case studies Important	In-depth case studies Semi-important	In-depth case studies Not important
Design trends/challenges/ideas	Design trends/challenges/ideas Very important	Design trends/challenges/ideas Important	Design trends/challenges/ideas Semi-important	Design trends/challenges/ideas Not important
Sustainability-related information	Sustainability-related information Very important	Sustainability-related information Important	Sustainability-related information Semi-important	Sustainability-related information Not important
How to information	How to information Very important	How to information Important	How to information Semi-important	How to information Not important
Continuing education articles	Continuing education articles Very important	Continuing education articles Important	Continuing education articles Semi-important	Continuing education articles Not important

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* 6. Please rate which project information is most important/useful to you

	Very important, must have	Important, good to have	Semi-important, nice to have	Not important, don't need
Structural information/details	Structural information/details Very important, must have	Structural information/details Important, good to have	Structural information/details Semi-important, nice to have	Structural information/details Not important, don't need
Sustainability information/details	Sustainability information/details Very important, must have	Sustainability information/details Important, good to have	Sustainability information/details Semi-important, nice to have	Sustainability information/details Not important, don't need
Building envelope information/details	Building envelope information/details Very important, must have	Building envelope information/details Important, good to have	Building envelope information/details Semi-important, nice to have	Building envelope information/details Not important, don't need
Aesthetic information/details	Aesthetic information/details Very important, must have	Aesthetic information/details Important, good to have	Aesthetic information/details Semi-important, nice to have	Aesthetic information/details Not important, don't need
Resilience information (seismic, fire, blast, storm)	Resilience information (seismic, fire, blast, storm) Very important, must have	Resilience information (seismic, fire, blast, storm) Important, good to have	Resilience information (seismic, fire, blast, storm) Semi-important, nice to have	Resilience information (seismic, fire, blast, storm) Not important, don't need
Project data (size, cost, details on what drove decisions, etc.)	Project data (size, cost, details on what drove decisions, etc.) Very important, must have	Project data (size, cost, details on what drove decisions, etc.) Important, good to have	Project data (size, cost, details on what drove decisions, etc.) Semi-important, nice to have	Project data (size, cost, details on what drove decisions, etc.) Not important, don't need
Floor plans/layout	Floor plans/layout Very important, must have	Floor plans/layout Important, good to have	Floor plans/layout Semi-important, nice to have	Floor plans/layout Not important, don't need
Interior finishes	Interior finishes Very important, must have	Interior finishes Important, good to have	Interior finishes Semi-important, nice to have	Interior finishes Not important, don't need
Project photography	Project photography Very important, must have	Project photography Important, good to have	Project photography Semi-important, nice to have	Project photography Not important, don't need

Provide more comments

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* 7. Please rate the overall value of these magazines to you. If your favorite is not listed, feel free to add it in the other box.

	Very Valuable	Valuable	Somewhat Valuable	Don't read it
Architectural Record	Architectural Record Very Valuable	Architectural Record Valuable	Architectural Record Somewhat Valuable	Architectural Record Don't read it
Architect	Architect Very Valuable	Architect Valuable	Architect Somewhat Valuable	Architect Don't read it
Architectural Products	Architectural Products Very Valuable	Architectural Products Valuable	Architectural Products Somewhat Valuable	Architectural Products Don't read it
Eco-Structure	Eco-Structure Very Valuable	Eco-Structure Valuable	Eco-Structure Somewhat Valuable	Eco-Structure Don't read it
GreenSource	GreenSource Very Valuable	GreenSource Valuable	GreenSource Somewhat Valuable	GreenSource Don't read it
ENR	ENR Very Valuable	ENR Valuable	ENR Somewhat Valuable	ENR Don't read it

Other (please specify)

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* 8. Please rate the overall value of these magazines to you. If one that you read is not included, feel free to add it in the other box.

	Very Valuable	Valuable	Somewhat Valuable	Don't read it
Architectural Record	Architectural Record Very Valuable	Architectural Record Valuable	Architectural Record Somewhat Valuable	Architectural Record Don't read it
Architect	Architect Very Valuable	Architect Valuable	Architect Somewhat Valuable	Architect Don't read it
Architectural Products	Architectural Products Very Valuable	Architectural Products Valuable	Architectural Products Somewhat Valuable	Architectural Products Don't read it
Eco-Structure	Eco-Structure Very Valuable	Eco-Structure Valuable	Eco-Structure Somewhat Valuable	Eco-Structure Don't read it
GreenSource	GreenSource Very Valuable	GreenSource Valuable	GreenSource Somewhat Valuable	GreenSource Don't read it
ENR	ENR Very Valuable	ENR Valuable	ENR Somewhat Valuable	ENR Don't read it

Other (please specify)

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* 9. Which statement best describes how often you read Ascent magazine

Regularly - I read most articles in every issue

Often - I glance through each issue, sometimes reading articles of interest

Occasionally - I glance through it every now and then, maybe reading an article, but skipping some issues

Sparingly - I glance throught it at least once a year

Never

Comments

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* 10. Please rate the quality of Ascent magazine on the following:

	Excellent	Good	Average	Needs improvement	No opinion
Content	Content Excellent	Content Good	Content Average	Content Needs improvement	Content No opinion
Cover	Cover Excellent	Cover Good	Cover Average	Cover Needs improvement	Cover No opinion
Ease of reading	Ease of reading Excellent	Ease of reading Good	Ease of reading Average	Ease of reading Needs improvement	Ease of reading No opinion
Layout and design	Layout and design Excellent	Layout and design Good	Layout and design Average	Layout and design Needs improvement	Layout and design No opinion
Photography	Photography Excellent	Photography Good	Photography Average	Photography Needs improvement	Photography No opinion
Writing	Writing Excellent	Writing Good	Writing Average	Writing Needs improvement	Writing No opinion

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* 11. Please rate the following sections/issues of Ascent in terms of value to you: (4=very valuable, I always read it; 3=valuable, I often read it; 2=Helpful, I sometimes read it, 1=Not intersting - I seldom/never read it)

	4=Very valuable	3=Valuable	2=Helpful	1=Not interesting
Editor's Insight	Editor's Insight 4=Very valuable	Editor's Insight 3=Valuable	Editor's Insight 2=Helpful	Editor's Insight 1=Not interesting
Headlines	Headlines 4=Very valuable	Headlines 3=Valuable	Headlines 2=Helpful	Headlines 1=Not interesting
Sustainability Insight	Sustainability Insight 4=Very valuable	Sustainability Insight 3=Valuable	Sustainability Insight 2=Helpful	Sustainability Insight 1=Not interesting
Overview feature (provides an overview of 4-5 projects)	Overview feature (provides an overview of 4-5 projects) 4=Very valuable	Overview feature (provides an overview of 4-5 projects) 3=Valuable	Overview feature (provides an overview of 4-5 projects) 2=Helpful	Overview feature (provides an overview of 4-5 projects) 1=Not interesting
Perspective feature (design trends/challenges)	Perspective feature (design trends/challenges) 4=Very valuable	Perspective feature (design trends/challenges) 3=Valuable	Perspective feature (design trends/challenges) 2=Helpful	Perspective feature (design trends/challenges) 1=Not interesting
Design feature (specific design issue - how to article)	Design feature (specific design issue - how to article) 4=Very valuable	Design feature (specific design issue - how to article) 3=Valuable	Design feature (specific design issue - how to article) 2=Helpful	Design feature (specific design issue - how to article) 1=Not interesting
In-depth case study (more details on one project)	In-depth case study (more details on one project) 4=Very valuable	In-depth case study (more details on one project) 3=Valuable	In-depth case study (more details on one project) 2=Helpful	In-depth case study (more details on one project) 1=Not interesting
Aesthetic Showcase (highlights 6-7 projects)	Aesthetic Showcase (highlights 6-7 projects) 4=Very valuable	Aesthetic Showcase (highlights 6-7 projects) 3=Valuable	Aesthetic Showcase (highlights 6-7 projects) 2=Helpful	Aesthetic Showcase (highlights 6-7 projects) 1=Not interesting
Designers Notebook (for continuing education)	Designers Notebook (for continuing education) 4=Very valuable	Designers Notebook (for continuing education) 3=Valuable	Designers Notebook (for continuing education) 2=Helpful	Designers Notebook (for continuing education) 1=Not interesting
Continuing Education Schedule	Continuing Education Schedule 4=Very valuable	Continuing Education Schedule 3=Valuable	Continuing Education Schedule 2=Helpful	Continuing Education Schedule 1=Not interesting
Certified Plant Directory	Certified Plant Directory 4=Very valuable	Certified Plant Directory 3=Valuable	Certified Plant Directory 2=Helpful	Certified Plant Directory 1=Not interesting
Annual PCI Design Awards Summary (fall issue each year)	Annual PCI Design Awards Summary (fall issue each year) 4=Very valuable	Annual PCI Design Awards Summary (fall issue each year) 3=Valuable	Annual PCI Design Awards Summary (fall issue each year) 2=Helpful	Annual PCI Design Awards Summary (fall issue each year) 1=Not interesting

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* 12. How often do you use the continuing education article that is in each issue of Ascent?

I have not completed one yet

I have completed one of them

I have completed more than one of them

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* 13. How many articles and features in an issue of Ascent do you feel should be related to the issue's theme?

At least 75% should relate to the theme

About 50% should relate to the theme - include some variety

Only about 25% - include more variety

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* 14. What other themes/topics would you like to see in the future? (check all that apply)
Note: 2012 themes are Mixed-use, Higher-education, Design-build, and Design Awards

Aesthetics

Institutional (Medical, education, correctional, etc.)

Residential/Multi-family

Commercial/Entertainment

Public/Government

Parking

High performance

Other (please specify)

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* 15. What do you like best about Ascent?

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* 16. What suggestions do you have to improve Ascent magazine?

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* 17. What is your preferred delivery method of Ascent magazine?

Print only

Electronic only

Either print or electronic is fine

Both print and electronic

Please provide comments as to why

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* 18. How has reading Ascent magazine affected your work?

We have specified precast concrete in a recent project

We are considering using precast concrete in a future project

We have researched for more information (webinar, contact a producer, etc.)

It has had no affect

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* 19. Please update your contact information and you will be entered into our drawing for some great prizes. Note: Your information will NOT be shared outside of PCI, and will only be used to communicate with you relative to Ascent magazine: (Your phone number is optional)

Name: *

Company: *

Address: *

Address 2:

City/Town: *

State: *

ZIP: *

Country: *

Email Address: *

Phone Number:

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* 20. Please check below if you would like to receive communications regarding continuing education opportunities (webinars, seminars, workshops, etc.)

Yes

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* 1. Please select the best description of your occupation

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* 2. How long have you been in the design/construction industry

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* 3. Please select the market segments that at least 20% of your annual work is in (check all that apply)

Question Title

* 4. Please select the answer that best describes your authority to select materials and systems for projects

Question Title

* 5. Please rate the following article types/information as to how important they are to you

Question Title

* 6. Please rate which project information is most important/useful to you

Question Title

* 7. Please rate the overall value of these magazines to you. If your favorite is not listed, feel free to add it in the other box.

Question Title

* 8. Please rate the overall value of these magazines to you. If one that you read is not included, feel free to add it in the other box.

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* 9. Which statement best describes how often you read Ascent magazine

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* 10. Please rate the quality of Ascent magazine on the following:

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* 11. Please rate the following sections/issues of Ascent in terms of value to you: (4=very valuable, I always read it; 3=valuable, I often read it; 2=Helpful, I sometimes read it, 1=Not intersting - I seldom/never read it)

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* 12. How often do you use the continuing education article that is in each issue of Ascent?

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* 13. How many articles and features in an issue of Ascent do you feel should be related to the issue's theme?

Question Title

* 14. What other themes/topics would you like to see in the future? (check all that apply)Note: 2012 themes are Mixed-use, Higher-education, Design-build, and Design Awards

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* 15. What do you like best about Ascent?

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* 16. What suggestions do you have to improve Ascent magazine?

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* 17. What is your preferred delivery method of Ascent magazine?

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* 18. How has reading Ascent magazine affected your work?

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* 19. Please update your contact information and you will be entered into our drawing for some great prizes. Note: Your information will NOT be shared outside of PCI, and will only be used to communicate with you relative to Ascent magazine: (Your phone number is optional)

Question Title

* 20. Please check below if you would like to receive communications regarding continuing education opportunities (webinars, seminars, workshops, etc.)

* 14. What other themes/topics would you like to see in the future? (check all that apply)
Note: 2012 themes are Mixed-use, Higher-education, Design-build, and Design Awards