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State of loyalty in KSA
This survey aims to understand the challenges and goals of marketers in planning and executing loyalty programmes for their brands.
OK
1.
Contact Information
Name
Company
2.
Do you have a rewards programme/customer loyalty program?
Yes
No
Currently being worked on
3.
How long has it been functional?
0 (In the works)
1 to 5 years
6- 10+ years
10+ years
4.
How big is the customer base?
Less than 10,000 members
10-50,000 members
50-100,000 members
100,000+
5.
What is your level of responsibility when it comes to your company’s Martech and customer engagement strategy?
I am the final decision maker for my organization
I am part of a team making decisions
6.
What kind of loyalty marketing programme do you have in place?
Points Programme
Cash Back Loyalty Programme
Tiered Loyalty Programme
Coalition Loyalty Programme
Fee-based Loyalty Programme
7.
My loyalty stack currently consists of…
Yes
No
In the planning phase
A customer data platform
Yes
No
In the planning phase
A cross-channel campaign management platform
Yes
No
In the planning phase
Zero and first-party data feeds
Yes
No
In the planning phase
Analytics and data capture in real-time
Yes
No
In the planning phase
Automation tools
Yes
No
In the planning phase
Other (please specify)
8.
My main challenge with my existing loyalty programme is…
Does not help me engage top-tier customers
Engagement rates are low
Too transactional benefits; not enough integration of brand experiences
Rewards both profitable and unprofitable customers alike
Other (please specify)
9.
Rate the following on priority for the year.
High
Moderate
Low
Acquisition
High
Moderate
Low
Retention
High
Moderate
Low
Cross-sell
High
Moderate
Low
Promotional sales
High
Moderate
Low
10.
My loyalty programme’s main goal is to…
Focus on higher-value customers
Differentiate my product/ service from the competition
Encourage additional purchases
Collect data
Expand customer base
Other (please specify)
11.
The main reason customers don’t engage with our loyalty programme is…
Lack of customization
Low perception of value
Issues in onboarding
Customer support needs work
Other (please specify)
12.
Does your current loyalty solution meet these customer expectations - Rational?
Convenience
Personalization
Time-Saving Benefits
13.
Does your current loyalty solution meet these customer expectations - Emotional?
Recognition
Exclusivity
Compassion
Excitement
14.
Does your current loyalty solution meet these customer expectations - Financial?
Savings & Discounts
Added Perks
Member Pricing
15.
To what extent are the following priorities a focus for your organization? (One response per row)
High Priority
Medium Priority
Low Priority
Updating digital marketing channels and partners
High Priority
Medium Priority
Low Priority
Expanding customer base
High Priority
Medium Priority
Low Priority
Improving the customer onboarding process
High Priority
Medium Priority
Low Priority
Enhancing data collection and analysis
High Priority
Medium Priority
Low Priority
Enabling new product launches
High Priority
Medium Priority
Low Priority
Defining metrics on marketing success
High Priority
Medium Priority
Low Priority
Using customer actions in real-time
High Priority
Medium Priority
Low Priority
Responding to market changes
High Priority
Medium Priority
Low Priority
Other (please specify)
16.
To what extent are the following priorities a focus for your marketing team?
High Priority
Medium Priority
Low Priority
Increasing number of leads
High Priority
Medium Priority
Low Priority
Improving end-to-end lead conversion rates
High Priority
Medium Priority
Low Priority
Increasing profitability
High Priority
Medium Priority
Low Priority
Increasing revenue growth
High Priority
Medium Priority
Low Priority
Reducing customer acquisition costs
High Priority
Medium Priority
Low Priority
Improving Martech attribution and investment ROI
High Priority
Medium Priority
Low Priority
Improving the ability to segment and target high-value audiences
High Priority
Medium Priority
Low Priority
Improving marketing productivity and output
High Priority
Medium Priority
Low Priority
Improving customer personalization
High Priority
Medium Priority
Low Priority
Improving customer loyalty and retention
High Priority
Medium Priority
Low Priority
Increasing customer share of wallet
High Priority
Medium Priority
Low Priority
Enhancing CX scores
High Priority
Medium Priority
Low Priority
Other (please specify)
17.
· Are you worried about privacy/ compliance concerns?
Can’t keep up with regulatory changes
My solution is rooted in privacy and is future proof
*
18.
If I could change one thing about loyalty marketing today, I would…..
(Required.)
Current Progress,
0 of 18 answered
