State of AI Maturity Survey Question Title * 1. Enter your name: (Required.) Question Title * 2. Enter your email: (Required.) Question Title * 3. Which best describes your current role? Product Manager Product Owner Senior Product Manager Principal / Staff Product Manager Product Lead / Group Product Manager Director / Head of Product VP / CPO Other (please specify) Question Title * 4. What type of product do you primarily work on? B2B / Enterprise product B2C product B2B2C B2G Internal tools / platforms Mixed / multiple product types Question Title * 5. Which best describes your industry environment? Advertising and Marketing Agriculture Airlines & Aerospace (including Defense) Automotive Business support & Logistics Computer and electronics Construction, Machinery, and homes Education Energy & Mining Entertainment and leisure Finance and financial Services Food and Beverages Government Healthcare and Pharmaceuticals Insurance Internet and Apps Manufacturing Nonprofit Professional Services Retail & Consumer Durables Question Title * 6. What is the size of your organization? Fewer than 50 employees 50–249 250–999 1,000–4,999 5,000+ Question Title * 7. Where do you reside? United States Canada Europe Oceania Asia Africa Latin America Question Title * 8. Which best describes your personal experience using AI for internal work at your company, to improve speed, efficiency, and/or quality of work? AI is part of my everyday work, and I’m expected to use it as a normal way of getting work done. AI is used by some teams or individuals, and I use it mostly through my own experimentation. AI use is allowed but informal, with little guidance or support. AI use is limited or discouraged, due to rules, risk concerns, or lack of trust. I don't use AI in my day‑to‑day work, because I don't see a use for it. I don't use AI in my day-to-day work, because it is not allowed by my company. Question Title * 9. How is your organization currently investing in AI to add customer-facing value to your products or services? We are actively investing in AI solutions that add value for customers and help us better achieve our business goals. We are adding AI to our products or services, but without a clear understanding of how it will add value or help us achieve our business goals. We are experimenting with AI, but monetization or customer value is still unclear. We are exploring AI conceptually but have not made meaningful investments yet. My organization is not currently investing in AI to add customer-facing value. Question Title * 10. Which best describes how AI decisions are made in your organization? Clear strategy with defined ownership, priorities, and guardrails in place. Developing strategy with ownership and guardrails still being established. Bottom-up: Individual teams experiment independently, with no central coordination or strategy. Top-down: Executive enthusiasm drives AI activity, but without a defined strategy or clear ownership. No discernible strategy or approach to AI decisions. Question Title * 11. When you or your team want to use or ship AI, how do you know what's allowed? We have clear, documented policies that tell us what we can and can't do. We have some guidance, but it has gaps we regularly have to work around. We rely on informal norms — it's mostly based on judgment and team culture. We figure it out case by case with no consistent reference point. There are no guidelines — AI use is entirely up to the individual. Question Title * 12. What are the top three things that most often get in the way when you try to move an AI idea forward? Rank your top 3, with 1 being the biggest obstacle. The following questions will be rated on a scale. Please use the following as a guide: 1 = I don't know what this is 3 = I am just starting to apply this skill 5 = I am using this skill but have more to learn 7 = I am confident in my abilities to use this skill 10 = I could teach others how to use this skill effectively Question Title * 13. I work closely with data and compliance teams to establish appropriate governance for AI features. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 14. I assess regulatory, ethical, and competitive impacts on AI plans. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 15. I clearly map AI investments to business value such as revenue, cost savings, or risk reduction. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 16. I use AI to generate multiple approaches or hypotheses before deciding on a direction. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 17. I can clearly distinguish which product tasks are appropriate to delegate to AI and which require human judgment or direct customer engagement. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 18. I structure AI requests with deliberate inputs and guide it to deliver different outputs depending on the task 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 19. I experiment with AI tools to explore new ways of working, even when I am not explicitly asked or required to use them. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 20. How are you successfully using AI in your product work? Question Title * 21. How do you measure the ROI or impact AI has on your product, team, or customers? Question Title * 22. What is a challenge you face when using AI in your product work? Done
