Irish B2B Digital Marketing Survey 2018

Thank you for taking part in the Irish B2B Digital Marketing Survey 2018, which is conducted by the Marketing Institute in partnership with B2B Digital Marketing Agency, Squaredot. Our objective with this survey is to produce a state of the nation report of B2B Digital Marketing in Ireland which we will send to all participants. There are 19 quick questions that should only take 5 minutes to answer. We really appreciate your participation and there is a €250 One4all voucher for one lucky respondent. 

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* 4. Rank in order of importance your company’s marketing priorities for 2018? (1 being the most important and 8 the least)

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* 5. Thinking specifically about digital marketing projects, what will be your top three areas of priority for budget allocation in 2018?

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* 6. Rank in order of importance your company’s marketing challenges? (1 being the most important)

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* 8. Rank in order of quantity the top sources of your marketing leads?  (1 being the source with the highest volume)

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* 9. Rank in order of quality the top sources of your marketing leads? (1 being the source of the hottest, ‘sweet spot’ leads)

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* 10. Rank the following topics or themes you would most like to read about in 2018? (1 being the most desirable)

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* 11. Are there any other topics or themes not listed above that you would like to read about in 2018?

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* 12. Do you have a documented content marketing strategy

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* 13. Do you create content in house or is it outsourced?

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* 14. Are you using customer personas?

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* 15. Are you using customer journey mapping?

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* 16. Will your content marketing budget increase, decrease or stay the same next year compared to this year?

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* 17. What marketing automation platform do you use?

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* 18. What forms of content are you producing / getting produced?

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* 19. On what social media channels does your organisation have a presence?

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* 21. Please provide your name and email so we can send you the survey results and notify the winner of the €250 One4all voucher.

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