Each year ABA's Spring Forums, held in conjunction with the regional booksellers associations, offer members and non-members alike nationwide the opportunity to share ideas, discuss industry issues, and receive updates on various association projects.
Each forum offers an ABA educational session as well as an open discussion.
Bookseller input is a critical part of the development of ABA’s educational sessions, so please take a few minutes to answer the questions below related to the upcoming Spring Forum education session, "Exploring New Markets."
“Exploring New Markets” will examine how thoughtful innovation, combined with organized planning and execution, is key to successfully tapping new — and profitable — markets. A number of opportunities in both customer demographics and proven sales and marketing initiatives will be reviewed, with an emphasis on the practical steps necessary to implement appropriate programs in the bookstore.
Thank you! The survey will remain open until February 27, 2015.