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Exploring New Markets

Each year ABA's Spring Forums, held in conjunction with the regional booksellers associations, offer members and non-members alike nationwide the opportunity to share ideas, discuss industry issues, and receive updates on various association projects.

Each forum offers an ABA educational session as well as an open discussion.

Bookseller input is a critical part of the development of ABA’s educational sessions, so please take a few minutes to answer the questions below related to the upcoming Spring Forum education session, "Exploring New Markets."

“Exploring New Markets” will examine how thoughtful innovation, combined with organized planning and execution, is key to successfully tapping new — and profitable — markets. A number of opportunities in both customer demographics and proven sales and marketing initiatives will be reviewed, with an emphasis on the practical steps necessary to implement appropriate programs in the bookstore.

Thank you! The survey will remain open until February 27, 2015.

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* Has your store employed any promising new ideas regarding increasing the business you are doing with your existing customers? If “yes,” could you tell us a little about it?

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* Has your store employed any promising new ideas regarding reaching the Millennial market in your community? If “yes,” could you tell us a little about it?

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* Has your store employed any promising new ideas regarding maintaining and strengthening your ties with the long-time book buying Boomer market in your community? If “yes,” could you tell us a little about it?

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* Has your store employed any promising new ideas regarding reaching out to such focused markets as Hispanic Americans or other demographic groups, adults learning to read, or others? If “yes,” could you tell us a little about it?

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* Has your store employed any promising new ideas regarding reaching out young readers? If “yes,” could you tell us a little about it?

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* Has your store employed any promising new ideas regarding such new products or services for your customers as a regular gift box, personal shopping services, or other initiatives? If “yes,” could you tell us a little about it?

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* Are there any additional thoughts or ideas about exploring new markets you would like to share?

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