APPLICATION

SPOTLIGHT WATERLOO is a community development funding program, created by the UpTown Waterloo Business Improvement Area (BIA) to encourage and support organizers in bringing vibrant and diverse events to UpTown Waterloo!

Spotlight Waterloo encourages events that build a positive and collaborative environment that supports existing business in the UpTown core.

Organizers must match 50% of project expenses and may receive up to $5000 for Spotlight Waterloo approved events. BIA funds will be given in two increments, half of the approved amount prior to the event, and the last half once final receipts and reports have been provided.

Any additional attachments may be emailed to Kristy Skelton, kristy.skelton@waterloo.ca.

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* 1. Provide the business name, address and contact information.

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* 2. Provide the name of the event and a brief explanation of the experience.

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* 3. What are the dates and duration of this event? Please include a timeline of key milestones for the duration of the event.

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* 4. What are the goals/expectations for the event?

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* 5. How will success of the event be measured and reported?

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* 6. What is the budget for the event? Please provide an itemized list of expenses; indicating which expenses will be covered by the applicant (may include staff resources and work-in-kind).

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* 7. Please outline the staff time and required skill set to successfully implement this event.

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* 8. What type of marketing support will be provided to promote this event?

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* 9. Is this intended to be an ongoing event or experience?

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* 10. What are the risks associated with this event (e.g. weather, permits, minimum attendance requirements…)? Describe contingency plans to mitigate these risks.

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* 11. If the event has been held before and has demonstrated success in other communities, please provide an outline of the number of attendees, and/or other analytics for review.

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* 12. How are you collaborating with UpTown businesses? (Must have three examples).

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