This survey has been designed by a team from Glasgow Caledonian University and NSDesign Ltd. Our project is researching the measurement and return on investment of social media channels. We are also interested in the social media channels that SMEs are using, and for what purpose. Our definition of social media for this project is web-based tools and applications/channels that enable people to communicate and collaborate more easily, sharing information and media online.

We would be very grateful if you could complete this short questionnaire (which should take no more than 5-10 minutes to complete). If you have any questions about the survey, please contact Margaret McCann (

Many thanks

Margaret McCann, Glasgow Caledonian University
Alexis Barlow, Glasgow Caledonian University
Gary Ennis, NSDesign Ltd
4% of survey complete.