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The State of Social Media in 2026 - Prohibition PR
1.
Would you like a complimentary strategic snapshot of your brand's AI search visibility?
Yes
No
2.
Do you have a board-approved framework for proving the direct link between social media activity and company revenue?
Yes
No
Partially
Unsure
3.
To what extent has your organisation successfully merged its PR, social, and paid media teams into one joined-up engine?
Fully integrated
Partially integrated
Not integrated
Unsure
4.
What is your biggest challenge in proving marketing impact and ROI at the board level?
Sourcing the data
Quality of the data/results
Translating metrics into commercial value
Board scepticism
Unsure
Other (please specify)
5.
Which business outcome is your absolute top priority for the next 12 months: sales, brand trust, or audience growth?
Sales
Brand trust
Audience growth
Unsure
6.
How confident are you that your brand will remain discoverable as AI-driven feeds replace traditional search?
Very confident
Somewhat confident
Neither / nor
Not very confident
Not confident at all
Unsure
7.
How concerned are you about the impact of zero-click search on your website traffic and lead pipeline?
Very concerned
Somewhat concerned
Not concerned
Unsure
8.
Does your brand have a documented strategy for Social Search that differs from your traditional Google SEO plan?
Yes
In progress
No
Unsure
9.
How confident are you that your brand is currently cited as a trusted authority by AI models like Perplexity or ChatGPT?
Very confident
Somewhat confident
Neither / nor
Not very confident
Not confident at all
Unsure
10.
Do you have a dedicated team or specialist function for AI-driven content optimisation and discovery?
Yes
No
Unsure
11.
In the event of a viral deepfake crisis, how many hours would it take your team to issue a verified response?
Under 1 hour
1-6 hours
6-12 hours
Over 12 hours
Unsure
Other (please specify)
12.
Do you have a board-approved crisis plan for reputational threats caused specifically by synthetic media?
Yes
No
Unsure
13.
Do you currently monitor misinformation and deepfake risks in your active social media and influencer campaigns?
Always
On occasion
Never
Unsure
14.
How often do you review and update your social media crisis response protocols to include AI-driven threats?
Often
Occasionally
Never
Unsure
15.
When was the last time your social media strategy underwent a formal audit by an external third party?
Within the last 12 months
Over 12 months ago
Never
Unsure
16.
What is the single biggest internal barrier preventing your team from adopting new marketing AI or technology today?
Budget
Skills / expertise
Time
Board members / leadership team buy-in
Risk / compliance
Unsure
Other (please specify)
17.
Which platforms do you expect to deliver the highest ROI in 2026: TikTok, LinkedIn, Threads, or Meta?
TikTok
LinkedIn
Threads
Meta
Unsure
Other (please specify)
18.
How frequently do you benchmark your brand's social performance and Share of Voice against your top three competitors?
Regularly
Occasionally
Never
Unsure
19.
Does your influencer strategy prioritise long-term micro-creator networks or one-off celebrity bursts?
Long-term micro-creator networks
One-off celebrity bursts
Exactly a mix of both
Unsure
None of the above
20.
How prepared is your social advertising strategy for the final transition to a cookie-less digital environment?
Fully prepared
Partially prepared
Not prepared
Unsure
*
21.
Can you please confirm your email address?
(Required.)