The UNWTO, World Travel Market and social media consultancy Travel Perspective are working together on a new report on the use of social media to promote tourism along the Silk Road, both cross border and within individual countries.

Please could you take 10-15 minutes to complete this simple survey to help the authors with their research. The research will be presented at a UNWTO session at World Travel Market London on Wednesday 6 November from 14:30-16:00 in Platinum Suite 6, Level 2.

Question Title

* 1. Which country or region do you represent?

Question Title

* 2. What type of organisation do you represent?

Question Title

* 3. How important is social media in promoting tourism for your destination or organisation?

Question Title

* 4. If you use Facebook to promote tourism, what is your country's Facebook address?

Question Title

* 5. If you use Twitter to promote tourism, what is your country's Twitter name?

Question Title

* 6. Do you use other social networks (e.g. Instagram, Pinterest) to promote tourism? If so, list their addresses here (one per line)

Question Title

* 7. Please give details of any social media campaign you have run that has been particularly successful in promoting tourism.

Question Title

* 8. Does your country work with travel bloggers?

Question Title

* 9. If you do work with travel bloggers, please give details of any blog campaigns that have worked well for you.

Question Title

* 10. Looking to the future, how much do you think you will use social media to promote tourism?

Question Title

* 11. Looking to the future, how much do you think you will use travel bloggers to promote tourism?

Question Title

* 12. Do you run specific Silk Road campaigns on your social media sites?

Question Title

* 13. Do you advertise the Silk Road on your destination websites?

Question Title

* 14. Would you be willing to engage with other Silk Road Member States/Silk Road stakeholders in cross-country promotional destination campaigns?

Question Title

* 15. What social media channels do you believe most effective in promoting the Silk Road brand?

Question Title

* 16. Any other comments that are relevant to the use of social media and blogs in promoting Silk Road tourism?

Question Title

* 17. What is your name? This is not for publication.

Question Title

* 18. What is your email address? (For questions about your survey answers)

T