What scenarios are you planning for? Building a pricing action portfolio.

Scenario planning will help us build better pricing action portfolios

In a time of great uncertainty, it is important for pricing leaders to prepare for rapid but deliberate action. Scenario planning is a proven approach to preparing for decisions in uncertain times.

Learn more about scenario planning and its applications to pricing here.

Share you critical uncertainties and see whether these map to others who are also needing to plan pricing actions.

All solid plans require data and it takes time and investment to collect this data properly. The best way to do this is by building a pricing action portfolio and mapping the actions to the different scenarios.

If you would like to stay updated on our ongoing work, please leave your email at the end.

Question Title

* 1. For my industry, the Covid 19 pandemic will be

Short term - things will be back to normal later this year

Medium term - things will be back to normal next year

Long term - it will take several years for things to get back to normal

Normal will be fundamentally different from before the crisis

The situation is too fluid to have a point of view on this

Other (please specify)

Question Title

* 2. Is your organization responding to the Covid 19 crisis by ...

Offering temporary discounts

Lowering prices

Increasing prices

Offering better payment terms (such as deferred payments)

Designing new packages

Providing additional professional services

Other (please specify)

Question Title

* 3. For my industry, price elasticity of demand will

Stay the same

Increase, demand will become more price sensitive

Decrease, demand will become less price sensitive

Differentiate, price elasticity of demand will become more variable

Too early to tell

I need to know more about price elasticity

Other (please specify)

Question Title

* 4. For my industry, cross price elasticity will ... (cross price elasticity is the tendency for buyers to change vendors in response to a price change)

Stay the same

Increase, buyers are willing to switch because they are more price sensitive

Decrease, buyers are less willing to switch because they are not looking at price

Differentiate, cross price elasticity will become more variable

Other (please specify)

Question Title

* 5. For my industry, the most important economic value drivers were (before the Covid 19 crisis)

Revenue

N/A

Operating Costs

N/A

Operating Capital

N/A

Capital Investment

N/A

Risk

N/A

Optionality

N/A

Question Title

* 6. For my industry, the most important economic value drivers are now

Revenue

N/A

Operating Costs

N/A

Operating Capital

N/A

Capital Investment

N/A

Risk

N/A

Optionality

N/A

Question Title

* 7. For my industry, the most important emotional value drivers were (before the Covid 19 crisis)

Self Actualization

N/A

Self Esteem

N/A

Community

N/A

Safety and Security

N/A

Basic Operations

N/A

Question Title

* 8. For my industry, the most important emotional value drivers now

Self Actualization

N/A

Self Esteem

N/A

Community

N/A

Safety and Security

N/A

Basic Operations

N/A

Question Title

* 9. For my industry, the most important community value drivers were (before the Covid 19 crisis)

Social (Citizens) Impact

N/A

Health and Well-being

N/A

Rights and Freedoms

N/A

Security and Safety

N/A

Society Advancements

N/A

Education

N/A

Question Title

* 10. For my industry, the most important community value drivers now

Social (Citizens) Impact

N/A

Health and Well-being

N/A

Rights and Freedoms

N/A

Security and Safety

N/A

Society Advancements

N/A

Education

N/A

Question Title

* 11. What are additional important value drivers your business is considering at this time?

Question Title

* 12. My primary role is in

Investor

Board Level

C Level

Finance

General Marketing

Product Marketing

Product Management

Sales

Pricing

Consulting

Other (please specify)

Question Title

* 13. Which of the following best describes your industry?

Other (please specify)

Question Title

* 14. If you would like to stay updated with our work, please leave your contact information.

We do not use this for other purposes and you may opt out at any time.

Name

Company

City/Town

Country

Email Address

Phone Number

Question Title

* 1. For my industry, the Covid 19 pandemic will be

Question Title

* 2. Is your organization responding to the Covid 19 crisis by ...

Question Title

* 3. For my industry, price elasticity of demand will

Question Title

* 4. For my industry, cross price elasticity will ... (cross price elasticity is the tendency for buyers to change vendors in response to a price change)

Question Title

* 5. For my industry, the most important economic value drivers were (before the Covid 19 crisis)

Question Title

* 6. For my industry, the most important economic value drivers are now

Question Title

* 7. For my industry, the most important emotional value drivers were (before the Covid 19 crisis)

Question Title

* 8. For my industry, the most important emotional value drivers now

Question Title

* 9. For my industry, the most important community value drivers were (before the Covid 19 crisis)

Question Title

* 10. For my industry, the most important community value drivers now

Question Title

* 11. What are additional important value drivers your business is considering at this time?

Question Title

* 12. My primary role is in

Question Title

* 13. Which of the following best describes your industry?

Question Title

* 14. If you would like to stay updated with our work, please leave your contact information. We do not use this for other purposes and you may opt out at any time.

* 14. If you would like to stay updated with our work, please leave your contact information.

We do not use this for other purposes and you may opt out at any time.