Scaling & Growing Innovation++ Survey

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1. Of the three key growth stages, which do corporate innovators struggle with the most:

Launch/Piloting Stage

Scale/Hypergrowth Stage

Maturity/Optimization Stage

Comments:

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2. Your favoured term for describing management of marketplace innovation growth & scale:

Scaling up

Implementation

Managing The S Curve

Blitzscaling

Crossing the chasm

Exponential growth

Innovation diffusion

Growth hacking

Commercialization

Other (please specify)

Question Title

3. What are the most important things to get right when scaling & growing innovation? (max. 3 choices)

Establishing Right Investment Levels & Phasing

Building Leadership Alignment & Support

Insulating from Competitive Response

Driving Exceptional Product/User Experience

Finding & Tailoring for New Geographies

Balancing Strategic & Portfolio Health

Targeting Right Customers & Segments

Delivering Productivity & Efficiency

Capturing Business Model & Value

Fielding Strong Marketing & Communications

Obtaining Right Measurement & Accurate Data

Overcoming Legal & Regulatory Issues

Other (please specify)

Question Title

4. (continued) What are the key things to get right when scaling & growing innovation? (max. 3 choices)

Matching Ideal Team Skills & Fit for Each Stage

Accomplishing Strong Financial & Cash Flow Impact

Identifying Resonating Market Need

Optimizing Pricing & Costs

Establishing Growth Culture & Change Mindset

Effective Transfer from Change to Operating Teams

Building Strong Partner Network & Ecosystems

Delivering Customer Experience & Engagement

Finding Most Relevant Market Timing

Delivering on Bigger Challenges & Societal Needs

Achieving Strong Differentiation & Recognition

Integrating & Applying the Right Technology

Other (please specify)

Question Title

5. What are the key things that hold corporate innovation scale and growth back? (top choice)

Wrong people to lead & manage

Systems & procedures out of sync with growth

Poor risk management

Inability to build & sustain momentum

Lack of roadmap or process to achieve

Lack of purpose and focus

Do not act and adapt on learning

Insufficient/mis-timed investment

Leadership & functions not aligned/don't champion

Lack ambition & stretch

Resistant culture

Lack of agility

Not enough attention or bandwidth

Too much control and fear

Incentives/motivations do not support growth

Other (please specify)

Question Title

6. How long is an average innovation scaling or growth period (# of months between launch and maturity phase):

Minor innovation - e.g. continuous improvement/incremental innovation

Mid-sized innovation - e.g. next generation product/new experience/new market

Major innovation - e.g. breakthrough transformation /business model change

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7. How do you know/ when is the moment you experience growth & scale "traction"?

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8. Rank the most important innovation scale and growth metrics (#1 being most important, #8 being least important):

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9. The biggest difference between corporate & startup/entrepreneurial innovation growth & scale:

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10. Your Contact Info (to send results):

Name

Company

Email Address

Scaling & Growing Innovation++

The 5 Minute Innovation Barometer

Question Title

* 1. Of the three key growth stages, which do corporate innovators struggle with the most:

Question Title

* 2. Your favoured term for describing management of marketplace innovation growth & scale:

Question Title

* 3. What are the most important things to get right when scaling & growing innovation? (max. 3 choices)

Question Title

* 4. (continued) What are the key things to get right when scaling & growing innovation? (max. 3 choices)

Question Title

* 5. What are the key things that hold corporate innovation scale and growth back? (top choice)

Question Title

* 6. How long is an average innovation scaling or growth period (# of months between launch and maturity phase):

Question Title

* 7. How do you know/ when is the moment you experience growth & scale "traction"?

Question Title

* 8. Rank the most important innovation scale and growth metrics (#1 being most important, #8 being least important):

Question Title

* 9. The biggest difference between corporate & startup/entrepreneurial innovation growth & scale:

Question Title

* 10. Your Contact Info (to send results):

1. Of the three key growth stages, which do corporate innovators struggle with the most:

2. Your favoured term for describing management of marketplace innovation growth & scale:

3. What are the most important things to get right when scaling & growing innovation? (max. 3 choices)

4. (continued) What are the key things to get right when scaling & growing innovation? (max. 3 choices)

5. What are the key things that hold corporate innovation scale and growth back? (top choice)

6. How long is an average innovation scaling or growth period (# of months between launch and maturity phase):

7. How do you know/ when is the moment you experience growth & scale "traction"?

8. Rank the most important innovation scale and growth metrics (#1 being most important, #8 being least important):

9. The biggest difference between corporate & startup/entrepreneurial innovation growth & scale:

10. Your Contact Info (to send results):