Shape the future of Sales and Marketing - take this survey!

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Account-based everything (ABE) is the use of sales and/or marketing tactics to attract, nurture, close and expand a defined universe (or target list) of accounts. Account-based tactics are attracting interest from the B2B community, but many companies are still wondering how to do this, what skills and tools are needed and what kinds of results to expect from their efforts.

Please take a few minutes to share what your company is doing or considering in the area of account-based sales development. In return, we'll share a summary of findings from the study so you can compare your current work or plans with what other companies are doing. You will also gain immediate access to a self-assessment tool that gauges your social selling readiness. Additionally, your name will also be entered into the race to win a $500 gift card from Amazon!

The survey is for B2B audiences and takes about five minutes to complete. 
 
Please complete all questions. All responses are confidential and will only be reported in aggregate form.

Individual data will never be shared with any other party. 

Thank you for your participation!

* 3. To whom does your company primarily sell?

* 4. Roughly how many full-time employees currently work for your organization?

* 5. Select your department

* 6. Select your role

* 7. What is the extent of your account-based everything efforts? Account Based Everything is a strategy to orchestrate personalized marketing, sales, and success efforts to land and expand named accounts.

* 8. Please indicate which of the following types of account-based sales development (ABSD) your company is doing today. (Select all that apply.)

* 9. What is the current role social (social selling, social listening, etc.) plays in your ABSD program?

* 10. Please indicate which of the following types of account-based marketing (ABM) your company is doing today. (Select all that apply.)

* 11. How would you rate sales and marketing alignment? (1 being not aligned; 5 being perfectly aligned)

* 12. From the list below, rank your top three goals for deploying account-based everything efforts. Place a "1" in the box of your top goal, "2" in the box of your second goal and "3" in the box of your third goal.
 

* 13. From the list below, rank the top three channels in terms of effectiveness for your account-based efforts.

* 14. From the list below, rank the top three tools you consider essential for you account-based efforts.

* 15. From the list below, rank the top three outcomes you are experiencing from ABE. Place a "1" in the box of your top outcome, "2" in the box of your second outcome and "3" in the box of your third outcome.
 

* 16. What is your overall satisfaction with account-based everything efforts?

* 17. Are you planning to invest in tools, technology or services for account-based marketing and sales in the next 12 months?

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