The Roasters' Cup Survey

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* 1. Which of these age groups do you fall into?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 2. Gender: How do you identify?

Man

Non-binary

Woman

Prefer to self-describe, below

Self-describe:

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* 3. Where do you currently buy your fresh coffee?

Supermarket (store)

Supermarket (online)

Coffee Roaster (store)

Coffee Roaster (online)

Cafe

Other (please specify)

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* 4. Is the coffee you buy pre-ground or whole bean?

I only buy whole beans and grind my coffee at home

I only buy pre-ground coffee

I buy whole beans and pre-ground depending on the brew method I'm using

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* 5. What brand(s) of coffee do you regularly (at least once a month) buy? You may select more than one.

Havana

All Press

Supreme

Atomic

Kokako

L'affare

Eight Thirty

Hummingbird

Robert Harris

JEDs

Other (please specify)

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* 6. Based on the brand(s) you mentioned above, how much do you currently spend (on average) for a 200gm bag of coffee?

$4 - $6

$7 - $9

$10 - $12

$13 - $15

$16+

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* 7. On average, how much fresh coffee would you get though in a week (working from home)?

I don't work from home

Under half a bag (less than 100 grams)

Half a bag (100 grams)

3/4 of a bag (150 grams)

A bag (200 grams)

A bit more than a bag (250 grams)

A bag and a half (300 grams)

A bag and 3/4 of another (350 grams)

2 bags (400 grams)

More than 2 bags

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* 8. On average, how much fresh coffee would you get though in a week at home (if you are working back at your office/ place of work)?

I have always worked from home (I.e. my job is home-based and I don't work from an office/ business)

Under half a bag (less than 100 grams)

Half a bag (100 grams)

3/4 of a bag (150 grams)

A bag (200 grams)

A bit more than a bag (250 grams)

A bag and a half (300 grams)

A bag and 3/4 of another (350 grams)

2 bags (400 grams)

More than 2 bags

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* 9. What fresh coffee brewing equipment do you have at home that you use regularly, at least once a week? You may select more than one.

Espresso Machine (manual)

Espresso Machine (automatic)

Plunger/ French Press

Stovetop

Pour over

Aeropress

Nespresso

Other (please specify)

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* 10. What best describes your understanding of where coffee is grown (origin)?

I wouldn't have a clue - somewhere overseas

I only know what I have read on the bag of coffee I buy

I am interested in coffee origins, and do a spot of research on it here and there

I love finding out about origins of coffee and what characteristics they bring to my brew

I'm coffee mad, and the origin of the coffee is of particular interest - ask me a question?

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* 11. What do you know about specialty coffee?

I wouldn't have a clue

I have seen "Specialty Coffee" on bags of coffee/ takeaway cups/ mentioned in cafes but I don't understand it

Yes, I somewhat understand the difference between standard coffee and specialty

Well I am glad you asked… there are three minimum requirements for coffee to be identified as ‘specialty’. The beans must be selectively handpicked, score 80 or above and have 5 or less defects per 350gms (aka I know a lot!).

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* 12. What do you know about processing and roasting coffee beans?

I have zero knowledge

I know a little bit

I know a fair bit (from online, chatting with coffee geeks, etc)

I know a lot (I'm very interested in coffee - where it comes from, processing techniques, roasting techniques)

I'm what you would call a coffee geek - go on, ask me anything about coffee

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* 13. Right, onto the hot-topic at hand...what do you think of the L'affare Roasters Cup idea/ concept/ product?

I don't like it

I think it's ok

I like it

A really like it

Finally, something in the coffee aisle that I can fall in love with

Any thoughts you would like to add?

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* 14. In particular, what do you think of a higher grade of specialty coffee being available on the shelves of supermarkets?

I don't like it

I think it's ok

I like it

A really like it

Finally, something in the coffee aisle that I can fall in love with

Any thoughts you would like to add?

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* 15. And...what do you think of packaging/ box?

I don't like it

I think it's ok

I like it

A really like it

Finally, something in the coffee aisle that I can fall in love with

Any thoughts you would like to add?

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* 16. We have a logo on the front of the pack. It says "85+ QUALITY GRADE COFFEE BEANS". What do you think this means in terms of the coffee beans used to create this product?