Hello wonderful world. I'm hosting a lecture at this years Global Specialty Coffee Expo entitled: "Converting Consumers to Specialty: Roasting for Approachability & Mass Appeal While Retaining Varietal Characteristics."
I have an existing framework, but want to know more of what intrigues you. If you own or work at a coffee roasting company of any kind (1st, 2nd, 3rd wave - anything goes), I'd be thrilled to have a moment of your time in filling out this survey.
My goal is to provide the most helpful and valuable information that will appeal to coffee roasters of all kinds. Please feel free to share this if you know someone who may be interested. Thanks in advance!