Overview

The media, events, and information services industries stand at an inflection point where data and AI are fundamentally reshaping how companies create value, engage audiences, and generate revenue. This research, conducted by H2K Labs in partnership with Bombora, examines how organizations are navigating this transformation and adapting their business models for sustainable growth. Your responses will contribute to the first comprehensive benchmark of data monetization and business model evolution across the media, events, and information services sectors, with findings to be shared with all participants in June 2026.

Your responses will be combined with those of other leaders to produce an anonymized industry benchmark report. No individual data or company-specific information will be shared. The insights you provide help shape a clearer picture of emerging trends, capabilities, and opportunities across the sector.

Please complete this survey by Friday, May 24th, 2026. As a thank you for completing this survey, you have the option of receiving a $25 gift of your choosing from Sugarwish or have a $25 donation made in your name to CASA Pinellas - our non-profit partner at RevvedUP 2026.
Respondent Information

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* 2. Please enter your name

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* 3. Your title

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* 4. Company name

Company Profile

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* 5. Your primary industry

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* 6. Annual revenue range for your entire business:

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* 7. Please estimate what percentage of your company’s total revenue comes from each revenue source for each timeframe listed below. Each revenue source should include a percentage (including 0% as needed) and each row should equal 100%.

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