Thanks a billion for your willingness to participate. Your feedback is invaluable to the future of Revenue Marketing. 

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* 1. Are you familiar with the term Revenue Marketing?

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* 2. Briefly explain what the term Revenue Marketing means to you:

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* 3. What are the three primary metrics you are measured on?

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* 4. Is your marketing organization measured by sales pipeline you initiate?

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* 5. If so, what percentage of pipeline are you supposed to initiate?

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* 6. Is your marketing organization measured by sales pipeline you influence?

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* 7. If so, what percentage of pipeline are you supposed to influence?

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* 8. Is your marketing organization meeting these targets?

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* 9. How would you describe your current ability to measure campaign attribution and influence?

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* 10. What are your main barriers to driving pipeline and revenue?

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* 11. What percent of your marketing budget are you spending on the following initiatives?

  0% 1% - 25% 26% - 50% 51% - 75% 76% - 100%
Events
Webinars
Email
SEO and SEM
Content creation
Content syndication
PR
Strategy services
Marketing technology services
MarTech tools
Paid social
Direct mail
Display ads/retargeting
ABM initiatives

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* 12. Where do you anticipate spending the highest percentage of your marketing budget next year?

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* 13. In the past year, which tactics were most successful for you in terms of generating quality leads at the top of the funnel?

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* 14. In the past year, which tactics were most successful for you in terms of generating quality leads at the middle of the funnel?

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* 15. Rate your organization's revenue marketing priorities this year:

  Low Priority Medium Priority High Priority Our #1 Priority
Generating increased lead volume at the top of the funnel
Focusing on lead quality over lead quantity
Improving conversion rates through nurturing the middle/bottom of the funnel
Building or buying the right content 
Improving your ability to measure and analyze marketing impact
Improving marketing and sales alignment
Optimizing your marketing technology stack 
Improving insight into buyer journey/buyer personas
Executing ABM strategies & tactics

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* 16. Are you using AI to plan or execute your marketing programs?

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* 17. Are you executing ABM programs?

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* 18. Which ABM technology are you using?

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* 19. Have you seen a positive ROI from your ABM efforts? 

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* 20. Which Marketing Automation Platform are you using?

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* 21. Please enter your email below to be entered in the draw for a $200 Amazon gift card. 

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