ASTRA Excellence Award
Retailer of the Year
Selection Criteria

 
The nominee must meet the criteria below:
  • Must be a current ASTRA member.
  • Their store(s) is a model of excellence in the specialty retail market that offers a product mix to consumers of unique and innovative products.
  • Utilizes creative or compelling retail marketing through direct mail, public relations,in-store events,merchandise presentations,digital/social marketing electronic media and store environment.
  • Understands the linkage between their store and their community and actively supports community projects and outreach to the community through the effective use of cause related promotions.
  • Provides constructive feedback to vendors to help them better serve the specialty industry.
  • Helps new vendors and new retailers understand the industry and be successful through the sharing of best practices and networking. Acts as a mentor and helps others in the specialty toy industry be successful.
  • Enlists the help of sales reps and sees them as partners in their success.
  • Provides extensive training to staff
  • Goes above and beyond in their efforts to be involved in ASTRA events, interacts with ASTRA members and demonstrates leadership through their interactions, idea sharing and support of ASTRA’s vision to “change the world through the power of play”.

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* 1. Your Name

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* 2. Your Company Name

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* 3. Your Email Address

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* 4. Name of Nominee (You may nominate yourself)

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* 5. Please share why you nominated this individual using examples of how your nominee meets the Retailer of the Year criteria above.

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