Survey on Shopping-go-Digital - Transformation, Disruption and Innovation in Time of Crisis

The ongoing COVID-19 pandemic has caused major disruptions for Hong Kong’s retailers, causing the management to rethink their future operating strategies.

COVID-19 has significant impacts on the retail industry and brought substantial changes to consumer behavior, market demand, logistics process and store management.

Under the current health and economic crisis, the retail landscape is more competitive than ever. In addition, innovation and disruption brought by technology advancement is one of the external forces that impact the retail industry and shopping mall development. To stay competitive retailers and shopping malls must evolve with the customers, differentiate themselves from the competition, and deliver the extraordinary experiences that customers seek.

But, what could the next-generation retail business look like after the COVID-19 crisis?
How future retailers and shopping malls could brace for a new wave of digital disruption?

Objective of the Survey

This Survey is designed with the aims to learn more about

> How OCVID-19 is pushing retailers and shopping malls to change

> How retailers and shopping malls can focus on activities generating value for customers and looking after customer relationships, during the COVID-19 situation and in the post-COVID time

> In the long run, what could the next-generation shopping look like

What’s in it for you?

Thank you for taking part in this important survey, a survey that will point the way to the next generation of retail.

This survey should only take 5-6 minutes to complete. Be assured that all answers you provide will be kept in the strictest confidentiality. Survey results will be summarized and sent to all those who fully complete the survey.

Upon submitting your survey responses, you’ll receive an in-depth research report for reference.
Also, respondents may be invited to join our coming executive luncheon on Retail Innovation.

For questions or to learn more about our research program and executive networking events, please contact us at marketing@hohon-asia.com

Question Title

* 1. Please fill in your contact information.
(Be assured that all answers you provide will be kept in the strictest confidentiality. )

Name

Company

Job Title

Phone no.

Country

Question Title

* 2. What type of retailers are you? (Please select all that apply.)

Chain Store

Convenience Store

Department Store

Mall and Shopping Center

Online Retailer

Specialty store

Supermarket

Other (please specify)

Current Status of Your Business Operation

Question Title

* 3. Which products do your company primarily sell? (Please select all that apply.)

Bags and accessories

Clothes and shoes

Consumer electronics

Cosmetics, personal care, medicines etc.

Food and beverages

Furniture and household goods

Household appliances

Movies, toys, music and games

Sports and outdoor

Stationary and hobby supplies

Other (please specify)

Question Title

* 4. Approximately what proportion of your business comes from online?

	Q1 - 2019	Q1 - 2020
0%	0% Q1 - 2019	0% Q1 - 2020
1-10%	1-10% Q1 - 2019	1-10% Q1 - 2020
11-30%	11-30% Q1 - 2019	11-30% Q1 - 2020
31-50%	31-50% Q1 - 2019	31-50% Q1 - 2020
51-99%	51-99% Q1 - 2019	51-99% Q1 - 2020
100%	100% Q1 - 2019	100% Q1 - 2020

Question Title

* 5. What was the impact of COVID-19 on your business? (Please select all that apply.)

Drop in sales volume and revenue

Closure of shops

Financial downturn - the profit is turning into loss

Transport and logistics issues

Financial issues – cash flow problem and pressure on working capital

Sales and marketing

Procurement

Human resources and workforce management

Supply chain management

Other (please specify)

Question Title

* 6. Which of the below technologies you think can help to minimize the impacts mentioned above? (Please select all that apply.)

	Artificial Intelligence (AI)	Augmented Reality (AR)	Big Data Analytics	Blockchain	Cloud Computing	Internet of Things (IoT)	Predictive Analytics	Robotics	Virtual Reality (VR)
Drop in sales volume	Drop in sales volume Artificial Intelligence (AI)	Drop in sales volume Augmented Reality (AR)	Drop in sales volume Big Data Analytics	Drop in sales volume Blockchain	Drop in sales volume Cloud Computing	Drop in sales volume Internet of Things (IoT)	Drop in sales volume Predictive Analytics	Drop in sales volume Robotics	Drop in sales volume Virtual Reality (VR)
Drop in profit	Drop in profit Artificial Intelligence (AI)	Drop in profit Augmented Reality (AR)	Drop in profit Big Data Analytics	Drop in profit Blockchain	Drop in profit Cloud Computing	Drop in profit Internet of Things (IoT)	Drop in profit Predictive Analytics	Drop in profit Robotics	Drop in profit Virtual Reality (VR)
Closure of shops	Closure of shops Artificial Intelligence (AI)	Closure of shops Augmented Reality (AR)	Closure of shops Big Data Analytics	Closure of shops Blockchain	Closure of shops Cloud Computing	Closure of shops Internet of Things (IoT)	Closure of shops Predictive Analytics	Closure of shops Robotics	Closure of shops Virtual Reality (VR)
Transport and logistics issues	Transport and logistics issues Artificial Intelligence (AI)	Transport and logistics issues Augmented Reality (AR)	Transport and logistics issues Big Data Analytics	Transport and logistics issues Blockchain	Transport and logistics issues Cloud Computing	Transport and logistics issues Internet of Things (IoT)	Transport and logistics issues Predictive Analytics	Transport and logistics issues Robotics	Transport and logistics issues Virtual Reality (VR)
Financial issues – cash flow	Financial issues – cash flow Artificial Intelligence (AI)	Financial issues – cash flow Augmented Reality (AR)	Financial issues – cash flow Big Data Analytics	Financial issues – cash flow Blockchain	Financial issues – cash flow Cloud Computing	Financial issues – cash flow Internet of Things (IoT)	Financial issues – cash flow Predictive Analytics	Financial issues – cash flow Robotics	Financial issues – cash flow Virtual Reality (VR)
Sales and marketing	Sales and marketing Artificial Intelligence (AI)	Sales and marketing Augmented Reality (AR)	Sales and marketing Big Data Analytics	Sales and marketing Blockchain	Sales and marketing Cloud Computing	Sales and marketing Internet of Things (IoT)	Sales and marketing Predictive Analytics	Sales and marketing Robotics	Sales and marketing Virtual Reality (VR)
Procurement	Procurement Artificial Intelligence (AI)	Procurement Augmented Reality (AR)	Procurement Big Data Analytics	Procurement Blockchain	Procurement Cloud Computing	Procurement Internet of Things (IoT)	Procurement Predictive Analytics	Procurement Robotics	Procurement Virtual Reality (VR)
Workforce management	Workforce management Artificial Intelligence (AI)	Workforce management Augmented Reality (AR)	Workforce management Big Data Analytics	Workforce management Blockchain	Workforce management Cloud Computing	Workforce management Internet of Things (IoT)	Workforce management Predictive Analytics	Workforce management Robotics	Workforce management Virtual Reality (VR)
Supply chain management	Supply chain management Artificial Intelligence (AI)	Supply chain management Augmented Reality (AR)	Supply chain management Big Data Analytics	Supply chain management Blockchain	Supply chain management Cloud Computing	Supply chain management Internet of Things (IoT)	Supply chain management Predictive Analytics	Supply chain management Robotics	Supply chain management Virtual Reality (VR)

Question Title

* 7. In which of the below areas you think technology can help you improve/achieve operational excellence? (Please select all that apply.)

Automate key business processes

Business forecasting and planning

Customer data management, analysis and data protection

Customized/personalized marketing and content management

Distributed order management and fulfillment

Financial reporting and management

Human resource and workforce management

Logistics and warehousing

Optimize merchandising

Personalize customer experiences

Procurement and vendor management, contract management and supplier payments

Supply chain collaboration and automation

Other (please specify)

Question Title

* 8. Are you currently using the below technologies in your business or will you plan to use them in the coming 1-2 years? (Please select all that apply.)

	Currently using	Planning to use	No plan to use
Artificial Intelligence (AI)	Artificial Intelligence (AI) Currently using	Artificial Intelligence (AI) Planning to use	Artificial Intelligence (AI) No plan to use
Augmented Reality (AR)	Augmented Reality (AR) Currently using	Augmented Reality (AR) Planning to use	Augmented Reality (AR) No plan to use
Big Data Analytics	Big Data Analytics Currently using	Big Data Analytics Planning to use	Big Data Analytics No plan to use
Blockchain	Blockchain Currently using	Blockchain Planning to use	Blockchain No plan to use
Cloud Computing	Cloud Computing Currently using	Cloud Computing Planning to use	Cloud Computing No plan to use
Internet of Things (IoT)	Internet of Things (IoT) Currently using	Internet of Things (IoT) Planning to use	Internet of Things (IoT) No plan to use
Predictive Analytics	Predictive Analytics Currently using	Predictive Analytics Planning to use	Predictive Analytics No plan to use
Robotics	Robotics Currently using	Robotics Planning to use	Robotics No plan to use
Virtual Reality (VR)	Virtual Reality (VR) Currently using	Virtual Reality (VR) Planning to use	Virtual Reality (VR) No plan to use

Question Title

* 9. Which of the below retail tech will you be most interested to adopt in the coming 1-2 years? (Please select all that apply.)

AI to offer product recommendations and personalized guidance based on the shopper’s needs

Apps - enhanced mobile apps to improve the customer experience for online shoppers using mobile devices

AR to enhance the reality of online shopping.

Big Data Analytics to create personalized experiences

Chatbots and other digital self-service tools to improve the shopping experience

Payment - more payment options to enhance a fast and easy checkout experience without a lot of data entry

Streaming Video on website to create an eye-catching way of drawing customers’ attention

Subscription services to monitor and predict fulfillment needs and increase customer loyalty

Voice Search - voice-enabled solutions in the commerce space

Improve the Customer Experience

Question Title

* 10. Which of the below best describe the purchasing behavior of your customers? (Please select not more than 2)

	Q1 - 2019	Q1 - 2020
Shop and pick up in-store	Shop and pick up in-store Q1 - 2019	Shop and pick up in-store Q1 - 2020
Order online and deliver to home	Order online and deliver to home Q1 - 2019	Order online and deliver to home Q1 - 2020
Order online and pick up in store	Order online and pick up in store Q1 - 2019	Order online and pick up in store Q1 - 2020
Click and collect	Click and collect Q1 - 2019	Click and collect Q1 - 2020
Shop in-store and deliver to home	Shop in-store and deliver to home Q1 - 2019	Shop in-store and deliver to home Q1 - 2020
Online search and research, compare online and outfit in-store, purchase in-store or on-line whichever has best offering	Online search and research, compare online and outfit in-store, purchase in-store or on-line whichever has best offering Q1 - 2019	Online search and research, compare online and outfit in-store, purchase in-store or on-line whichever has best offering Q1 - 2020

Question Title

* 11. Which of the below customer experience / retail journey you think can be enhanced by retail technologies? (Please select all that apply.)

Brand visibility and awareness

Product search and comparison

Selection - Personalization and product customization

Purchase and check-out

Retention, subscription and loyalty

Other (please specify)

Question Title

* 12. Below is a list of main retail tech trends that may reshape the future of the retail industry over the next few years . In which of them you will be willing to invest in the coming 2-3 years? ((Please select two.)

E-commerce platforms to optimize online sales processes

E-commerce and POS integration – to integrate multiple sales channels, to sync both online and offline transactions

Machine learning for market demand forecasting

Augmented Shopping - use augmented reality in customers’ shopping experiences

Personalization tools. Data Science-Based and Machine learning-powered engines

Staff-Free and Cashier-Less Stores

AI-powered voice assistants

Robotic for the improvement of in-store operations

Question Title

* 13. We’ll share early notification with the survey respondents once the report is ready (expected in late Q2 2020). Also, respondents may be invited to join our executive sharing session which will be held in early Q3 in Hong Kong.
Would you like further information on the report?

Yes

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Privacy Disclaimer:
Thanks for taking this survey. By joining the survey, you agree that the information you supply may be used to inform you of related products or services from the Organizer or its business partners.
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Survey on Shopping-go-Digital - Transformation, Disruption and Innovation in Time of Crisis

Question Title

* 1. Please fill in your contact information. (Be assured that all answers you provide will be kept in the strictest confidentiality. )

Question Title

* 2. What type of retailers are you? (Please select all that apply.)

Question Title

* 3. Which products do your company primarily sell? (Please select all that apply.)

Question Title

* 4. Approximately what proportion of your business comes from online?

Question Title

* 5. What was the impact of COVID-19 on your business? (Please select all that apply.)

Question Title

* 6. Which of the below technologies you think can help to minimize the impacts mentioned above? (Please select all that apply.)

Question Title

* 7. In which of the below areas you think technology can help you improve/achieve operational excellence? (Please select all that apply.)

Question Title

* 8. Are you currently using the below technologies in your business or will you plan to use them in the coming 1-2 years? (Please select all that apply.)

Question Title

* 9. Which of the below retail tech will you be most interested to adopt in the coming 1-2 years? (Please select all that apply.)

Question Title

* 10. Which of the below best describe the purchasing behavior of your customers? (Please select not more than 2)

Question Title

* 11. Which of the below customer experience / retail journey you think can be enhanced by retail technologies? (Please select all that apply.)

Question Title

* 12. Below is a list of main retail tech trends that may reshape the future of the retail industry over the next few years . In which of them you will be willing to invest in the coming 2-3 years? ((Please select two.)

Question Title

* 13. We’ll share early notification with the survey respondents once the report is ready (expected in late Q2 2020). Also, respondents may be invited to join our executive sharing session which will be held in early Q3 in Hong Kong. Would you like further information on the report?

* 1. Please fill in your contact information.
(Be assured that all answers you provide will be kept in the strictest confidentiality. )

* 13. We’ll share early notification with the survey respondents once the report is ready (expected in late Q2 2020). Also, respondents may be invited to join our executive sharing session which will be held in early Q3 in Hong Kong.
Would you like further information on the report?