Audience Survey Podcasts Question Title * 1. How often do you listen to podcasts? Every day 2-3 times a week 2-3 times a month Once a month Less than once a month Question Title * 2. How many podcasts do you listen to? 0 1 2 - 3 4 - 8 More than 8 Question Title * 3. Why do you listen to podcasts? (Check all that apply) For entertainment To learn something new For tips on how to improve my life Other (please specify) Question Title * 4. What makes you try a new podcast? (Check all that apply) Social media post or video Hearing a full episode on another podcast Familiarity with host Hearing an ad or teaser on another podcast Placement on a podcast chart Recommendation within a podcast app Hearing or reading about the show in media (other podcasts, television, online reviews or interviews, radio interview) Word of mouth Other (please specify) Question Title * 5. What podcasts do you regularly listen to? (Fill in up to 3) 1. 2. 3. Question Title * 6. What factors are most likely to entice you to pay for a podcast subscription? Ad-free listening Ability to binge content Access to bonus content Access to live or exclusive events Merchandise I won’t pay for a podcast subscription Next
