Town of Pulaski Consumer Survey

Information

The Town of Pulaski and supporting organizations in Pulaski are working to bring new businesses to the downtown Main Street commercial area of Pulaski. The following survey will help the town to understand the types of shopping and activities that residents would most like to see in downtown Pulaski. The survey will ask you about yourself and your shopping preferences, and should take about 10 minutes to complete.

For more information about the survey or the project to improve downtown Pulaski, please contact Patrick O’Brien at the New River Valley Regional Commission (pobrien@nrvrc.org) or Nichole Hair at the Town of Pulaski (nhair@pulaskitown.org).

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1. Age

12-18

19-29

30-39

40-49

50-65

65+

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2. Gender

Female

Male

Choose not to answer

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3. Residence - What is the zip code where you currently live?

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4. If employed full-time or part-time, do you work in Pulaski?

Yes

N/A

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5. When you think of your favorite shopping area, please rate the importance of the following qualities of the area.

	Very important	Somewhat important	Is not important to me
A variety of products and services	A variety of products and services Very important	A variety of products and services Somewhat important	A variety of products and services Is not important to me
High-quality products and services	High-quality products and services Very important	High-quality products and services Somewhat important	High-quality products and services Is not important to me
The look and feel of the area and the stores	The look and feel of the area and the stores Very important	The look and feel of the area and the stores Somewhat important	The look and feel of the area and the stores Is not important to me
Friendly customer service	Friendly customer service Very important	Friendly customer service Somewhat important	Friendly customer service Is not important to me
Independent stores over chain stores	Independent stores over chain stores Very important	Independent stores over chain stores Somewhat important	Independent stores over chain stores Is not important to me
Shopping after 5pm on weekdays	Shopping after 5pm on weekdays Very important	Shopping after 5pm on weekdays Somewhat important	Shopping after 5pm on weekdays Is not important to me
Shopping on weekends	Shopping on weekends Very important	Shopping on weekends Somewhat important	Shopping on weekends Is not important to me
Convenient parking	Convenient parking Very important	Convenient parking Somewhat important	Convenient parking Is not important to me
Low prices	Low prices Very important	Low prices Somewhat important	Low prices Is not important to me
Safety (crime, traffic, etc.)	Safety (crime, traffic, etc.) Very important	Safety (crime, traffic, etc.) Somewhat important	Safety (crime, traffic, etc.) Is not important to me

Other (please specify)

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6. To what extent do the following advertising media influence your shopping decisions?

	A lot	Some	Little or none
Billboards	Billboards A lot	Billboards Some	Billboards Little or none
Circulars or flyers	Circulars or flyers A lot	Circulars or flyers Some	Circulars or flyers Little or none
Local newspapers	Local newspapers A lot	Local newspapers Some	Local newspapers Little or none
Local radio	Local radio A lot	Local radio Some	Local radio Little or none
Local weekly “shoppers”	Local weekly “shoppers” A lot	Local weekly “shoppers” Some	Local weekly “shoppers” Little or none
Social Media (Facebook, Twitter)	Social Media (Facebook, Twitter) A lot	Social Media (Facebook, Twitter) Some	Social Media (Facebook, Twitter) Little or none
TV	TV A lot	TV Some	TV Little or none
Yellow pages	Yellow pages A lot	Yellow pages Some	Yellow pages Little or none

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7. Choose five businesses that you would be likely to use if they were to open in Downtown Pulaski.

Art Galleries

Bar/nightclub

Bookstore

Clothing

Coffeeshop/bakery

Deli/fast-food/takeout

Discount

Electronics, mobile phone

Entertainment/live music

Family entertainment center

Financial services

Furniture

Grocery store

Hardware

Health club

Hobby shop

Music store

Pharmacy/drugstore

Restaurants

Salon/nail/haircare

Sports equipment

Other (please specify)

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8. Choose 5 services you would be likely to use if they were offered in downtown Pulaski.

Art Lessons

Catering services/special event planners

Music Lessons

Outpatient medical

Personal Counseling

Pharmacy

Print Shop with business supplies, use of PCs, and other services

Real Estate

Research & Development

Tutoring

Other (please specify)

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9. Choose 5 events/activities that you would be likely to attend if they were to come to downtown Pulaski.

Art/Photo Exhibits

Biking/Cycling

Dances

Family Entertainment Center

Festivals

Live Music or Concerts

Massage/physical therapy

Movies

Museums

Park/Playground

Re-enactments

Salon, hair/nail services

Sports Bar or Lounge

Winery, Brewery, Alcohol Tastings

Other (please specify)

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10. How likely is it that you would recommend downtown Pulaski to a friend or colleague?

Not at all likely

Extremely likely

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