Annual Productization Benchmarking Survey

Benchmark your productization strategy, investment, org structure, performance, and AI adoption against other B2B services organizations.

Take this 15-minute survey to contribute to our annual benchmark report and get a clear gauge of how your approach compares to peers, so you can prioritize the next year with more confidence.

When you complete the survey, we’ll share the annual benchmark report (delivered when published), including insights on:
  1. Why organizations are pursuing productization
  2. How much they’re investing (people + budget)
  3. How teams are structured and staffed to launch successfully
  4. What’s changing with AI adoption and AI-enabled offerings
This survey is for companies pursuing a productization strategy which includes 1) productizing existing services by standardizing their delivery, packaging, and/or pricing, 2) developing products to be sold alongside existing services (bundled solutions), and/or 3) developing products to be sold instead of services.

We invite company leaders and product leaders responsible for the next stage of growth to participate in this annual survey.

Responses are analyzed and reported in aggregate.
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