Thank you for participating in this PR Newswire survey. We seek to survey PR & communications professionals across nine major markets – Australia, Mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, and Vietnam, to explore how businesses are measuring, evaluating and quantifying the impact of communications across a fragmented media environment.

It takes about 10 minutes to complete this questionnaire and you will receive an electronic copy of this survey when it is available.

Disclaimer:

·         The data obtained through the survey will only be used for research purposes
·         All rights reserved ®PR Newswire Asia Ltd

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* 1. What are the topics of press releases sent by your business in the past 12 months (select all that apply):

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* 2. Please share your press release frequency on an annual basis:

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* 3. When your business promotes new products or major business developments, what are your content distribution channels (choose up to 4 options):

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* 4. What third-party services are you using as part of your corporate communications? (select all that apply):

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* 5. What multimedia elements have you used most in the press releases in relation to new product/service launches? (select up to 3 options)

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* 6. What is your business’ annual budget for press release communications? (Including content production, press release distribution but excluding paid promotion):

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* 7. When sending press releases, what are the most important priorities (key performance indicators) for your business (select up to 4 options):

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* 8. What channels are prioritized by your business in terms of where your content appears? (Select all that apply)

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* 9. In relation to content marketing, which outcome is your business more focused on?

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* 10. Please rate your level of satisfaction in relation to the impact of communications across the following channels:

  Very poor Poor Neutral Satisfied Very satisfied
Media channels (e.g. press releases and seeking media interviews)
Local social media platforms 
International social media platforms (e.g. Facebook, Twitter)
Paid advertising (e.g. digital advertising, etc.)

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* 11. What are the major communications challenges faced by your business (select up to 5 options):

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* 12. Does your senior management team participate in content marketing discussions?

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* 13. In the next 12 months, what channel(s) do your business expect to allocate additional budget(s)? (select up to 2 options).

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* 14. Would you like to be interviewed as part of this research paper (we will feature your name, title and business name)

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* 15. Would you like to receive a copy of this research report? Please leave your contact info.

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* 17. Your job title:

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* 18. Please describe your business or organization

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* 19. How would you describe your business model

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* 20. How many staff does your business have?

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* 21. What industry does your business belong to?

Thank you so much for your time.

If there are any questions about the survey or about our services, please visit www.prnasia.com or email us at hkcs@prnasia.com

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