Do you manage pricing actions as a portfolio of choices?
Pricing can be a powerful lever to achieve business results. There are many pricing actions that can be taken. Deciding which actions to take requires an investment of time and money. The risk return profile of pricing actions can also be quite diverse. In situations like this, the best practice is to treat pricing actions as a portfolio.
In this survey, we are exploring how people build and manage portfolios of pricing actions. If you would like to receive a summary of the results, please share your email with us. We will also share the results on the Ibbaka Market blog and through the Professional Pricing Society's LinkedIn Group. There will be a workshop on building a Pricing Action Portfolio at the Professional Pricing Society's Spring Workshop in Chicago. We will be delighted to see you there. If Covid-19 makes it difficult for people to attend in Chicago, we will also offer this workshop online.