What are your pricing challenges?

Ibbaka (learn more here) is developing a series of 'How to' pricing guides. Please share your thoughts on the critical pricing challenges facing you today. The results are available right away once you submit the survey. If you would like to be updated on our analysis of this survey please provide us with your email and we will send you the reports. We plan to leave this survey open so that we can see how pricing challenges change over time. Please update your responses from time to time as your pricing challenges change.

Question Title

* 1. Please rank these common pricing challenges.

Pricing sustaining innovations (incremental improvements to existing value drivers for current segments)

N/A

Pricing disruptive innovations (the creation of new value drivers for existing markets)

N/A

Pricing new categories (new value drivers for new markets)

N/A

Pricing for market entry (existing value drivers for new markets)

N/A

Responding to competitor pricing moves

N/A

Responding to customer pricing pressure

N/A

Adjusting for higher (or lower) input costs

N/A

Managing regulatory pressure on pricing

N/A

Question Title

* 2. What other pricing challenges do you face?

Question Title

* 3. What are the root causes of your pricing challenges? (Please choose your top three)

Our own innovations

Competitor innovations

Changes in customer business models

Changes to our cost structure

Changes to our customers cost structure

Changes to our competitors cost structure

Changes to our distribution model

Changes to our distributors business model

Changes to our distributors cost structure

Regulatory change

Overall external economic conditions

Market specific economic conditions

Other (please specify)

Question Title

* 4. What pricing solution do you apply most frequently? (Please choose your top three)

Change price levels

Change price metrics

Change tier design and fencing

Discounting policy

Discounting practice (one off or situational discounts)

On invoice charges (shipping and handling, service charges, processing charges, etc.)

Off invoice charges (change orders, etc.)

Better value communication

Better value delivery

Better value evidence

Lobbying of regulators

Other (please specify)

Question Title

* 5. Where do you get the data you need to make pricing changes? (Please choose your top three)

CRM (Customer Relationship Management Software)

Marketing Automation System

Pricing Management Software

Value Management Software

Customer Interviews

Customer and Market Surveys

Conjoint Studies

Financial Software

ROI and Value Calculator Data

Consultants

Analysts

Social Media Analysis

Published Prices for Alternatives

Published Prices Set by Trading Markets

Other (please specify)

Question Title

* 6. My organization delivers to the market ...

Professional Services

One Product (No Professional Services)

One Product plus Professional Services

Multiple Products (No Professional Services)

Multiple Products plus Professional Services

Other (please specify)

Question Title

* 7. My organization provides primarily

Professional Services

Software as a Service (cloud with a subscription model)

On Premise Software

Data Services

Hardware

Hardware plus On Premise Software

Hardware plus Software as a Service

Internet of Things Solution

Other (please specify)

Question Title

* 8. The value of our products and services is driven by

Software functionality

N/A

Data our software collects

N/A

Data our software analyses

N/A

Professional services

N/A

Training

N/A

Integrations

N/A

Question Title

* 9. What else drives the value of your products or services?

Question Title

* 10. What is your primary role?

C-Level or Board

Product Marketing

Product Development and R&D

Service Development and R&D

Professional Services

Customer Success

Marketing

Sales

Pricing

Consultant

Educator

Other (please specify)

Question Title

* 11. What geography are you located in?

East Asia

South East Asia

South Asia

Middle East & North Africa

Sub Saharan Africa

North America

Latin America

Europe

Australia, New Zealand, Oceania

Other (please specify)

Question Title

* 12. Please provide your email address if you are interested in getting reports on this research and other Ibbaka work on market segmentation, customer targeting and pricing design.

Name

Company

Country

Email Address