The strategic approach for our brand is focused on a single core idea and we have defined a unique value position for our brand.
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All our marketing communications and creative assets are designed based on our strategic approach and brand promise.
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Our brand promise is well articulated and we deliver on it in all channels at all times.
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Our marketing communications speak to our benefit to customers and are developed with the customers’ perspective in mind.
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We have defined our target market and developed market segments and profiles.
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We know what our customers value most about our company/product, and what their primary areas of dissatisfaction are.
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We have developed a messaging strategy for each of our priority target segments.
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We have identified all customer touch points and have brand guidelines and procedures that ensure customer interactions always deliver our brand promise across all channels.
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All our marketing communications include a call to action and we have a measurable goal for each communication piece.
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We have a process in place to measure how well and consistently we communicate key brand messages and deliver on our brand promise.
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