In a major initiative to create one central information gateway to attract more players and build future frequent players, tennis industry partners will be re-launching PlayTennis.com in 2012.
PlayTennis.com will be the "hub" of information and opportunities for consumers to easily get on the pathway to becoming a frequent player. A simple, call to action for everything tennis – PlayTennis.com – will be a brand agnostic site and messaging tool that everyone should use in their own marketing and advertising support.
Please take a few moments to let us know how you will help support this industry-wide initiative so we can effectively plan and communicate the efforts behind the launch set for the first quarter of 2012. We will be distributing additional details, logo creative and usage guidelines and web banners before the end of year.
For questions regarding this initiative please contact the TIA at (843) 686-3036 x227 or email Jolyn@TennisIndustry.org.
Jolyn de Boer
Tennis Industry Association |