Exit The 2016 Personal Branding Survey Pulsecheck Questions (* - represents optional areas) Question Title * 1. In your opinion, how important is personal branding/reputation management to business & career success? Very Important Somewhat important Neutral Somewhat Unimportant Very Unimportant Reasons Why:* Question Title * 2. Has "personal branding/reputation management" increased in importance over the last 5 years? Yes, it's a lot more important About the same importance as before No, it's a lot less important Why/Why Not?:* Question Title * 3. Are you comfortable with the term "Personal Branding"? Yes, that's what people need/should build No, people shouldn't be brands/should just be themselves N/A, don't have a strong opinion either way Why/Why Not? Alternative terms?:* Question Title * 4. Do employers value staff with strong personal brands? Absolutely, they consider them essential Consider somewhat important Neutral, doesn't really factor into employee value Consider somewhat unimportant Consider no value, potentially damaging Why/Why Not?:* Question Title * 5. How happy are you with your own personal brand right now? Very Happy Somewhat Happy Neutral Somewhat Unhappy Very Unhappy Why/Why Not?:* Question Title * 6. What are the top three reasons to invest in your personal brand? (maximum three choices) Power - elevates personal authority and autonomy Differentiation - make you stand out from the crowd Leverage - benefits employer/important stakeholders Networks - fosters connections, collaborations and discussions Skills - exhibits your expertise and leadership Self-awareness - clarifies focus & goals Revenues - creates wealth, directly or indirectly Damage Control - combats negativity/bad publicity/rumours Exposure - enhances awareness and presence Reputation - builds trust and credibility Word of Mouth - build referrals and buzz Fulfillment - creates a happier you (e.g. personal satisfaction, recognition, ego) Other (please specify): Question Title * 7. Within a business setting, which type of employee stands to gain the most from strong personal branding? (max. three choices): Marketing Customer Service Senior Directors/Managers Prospective/New Hires Entrepreneurs/Small Business Owners Legal/Regulatory Supply Chain/Procurement IT/Technology Junior Managers/Staff Operations/Production Finance Executives/CxOs Sales Human Resources CEO Other (please specify): Question Title * 8. What are the key success factors of a great personal brand? (max. three choices): Content - interesting/provocative/widely shared media Credibility - substance/track record to support personal brand Distinctive - memorable, differentiated personal brand Commitment - persistence/stick-to-it-ness in personal brand efforts Purpose - noble/higher-order vision/values behind personal brand Appearance - style/tone/first impressions support personal brand Passion - enthusiastic, infectious delivery of personal brand Network - wide/deep/multi-channel presence and connections Clarity - coherent/understandable personal brand promise Authenticity - genuineness/transparency of personal brand Affinity - likeable/trustworthy/positive image and perception Other (please specify) Question Title * 9. What are best media/content tools to promote a personal brand? (max. three choices): Direct Outreach to Influencers Awards/third party recognition Social Media/Networks Collaborative Forums/Wikis/Q&As Media Appearances Podcast/Webinars/Webcast Association membership/involvement Authoring Book Articles/Guest Contributions to Media Partners SEO/Links Presentations/Speaking Opportunities Offline Networking Offline Tools (e.g. business cards/appearance/giveaways) Personal Website Blog Email Newsletter Video/Photo Sharing Other (please specify): Question Title * 10. What are the most frowned upon/negative aspects of personal branding? (max three choices): Boring - does not provoke interest/provocation Out of sync with employer/partner brand(s) Shameless/over self-promotion Lacking authenticity/fakery Sameness - looks/feels like everybody else Erratic - no consistency of focus/tone Unethical behaviours - (e.g. spamming/backstabbing) Lazy - not willing to put in time and effort Valueless - not enhancing follower/fan's lives Absence of credibility/substance Tone wrong - (e.g. too serious/too casual) Too much time spent on themselves vs. bigger purpose Absorbed - solely in it for themselves Other (please specify): Question Title * 11. Within social media, rank the following websites/platforms for building your personal brand importance (1 being highest importance): 1 2 3 4 5 6 7 8 9 10 11 N/A Medium N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Slideshare N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Quora N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Twitter N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Facebook N/A 1 2 3 4 5 6 7 8 9 10 11 N/A LinkedIn N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Youtube N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Wikipedia N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Snapchat N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Pinterest N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Vine N/A Question Title * 12. Think fast, who do you immediate think of as (and why, if you have a reason): A "great" personal brand A "horrible" personal brand Question Title * 13. What forces may drive the rise of "personal branding" the most in the future: (max three answers): Ability to monetize personal brand Increased globalization Rise of freelancing/free agent jobs helped by personal brand reputation Enhanced ability to measure personal brand appeal Ease in building/scaling large personal brand audiences Organizational acceptance of strong personal brands Enhanced technology/limitless connectivity Entrepreneurship as an aspirational career focus Younger generations driving more open, social culture Other (please specify):* Question Title * 14. Will you be investing more time/effort/resources into your personal brand over the next five years: Yes, a lot more Yes, a little more About the same as I do now No, a little less No, a lot less Why/why not?:* Question Title * 15. What is the best habit you have seen/used for building a personal Brand? * Question Title * 16. Your Contact Details: Name Email Twitter Done
