Exit The 2016 Personal Branding Survey Pulsecheck Questions (* - represents optional areas) Question Title * 1. In your opinion, how important is personal branding/reputation management to business & career success? Very Important Somewhat important Neutral Somewhat Unimportant Very Unimportant Reasons Why:* Question Title * 2. Has "personal branding/reputation management" increased in importance over the last 5 years? Yes, it's a lot more important About the same importance as before No, it's a lot less important Why/Why Not?:* Question Title * 3. Are you comfortable with the term "Personal Branding"? Yes, that's what people need/should build No, people shouldn't be brands/should just be themselves N/A, don't have a strong opinion either way Why/Why Not? Alternative terms?:* Question Title * 4. Do employers value staff with strong personal brands? Absolutely, they consider them essential Consider somewhat important Neutral, doesn't really factor into employee value Consider somewhat unimportant Consider no value, potentially damaging Why/Why Not?:* Question Title * 5. How happy are you with your own personal brand right now? Very Happy Somewhat Happy Neutral Somewhat Unhappy Very Unhappy Why/Why Not?:* Question Title * 6. What are the top three reasons to invest in your personal brand? (maximum three choices) Power - elevates personal authority and autonomy Reputation - builds trust and credibility Self-awareness - clarifies focus & goals Networks - fosters connections, collaborations and discussions Revenues - creates wealth, directly or indirectly Exposure - enhances awareness and presence Word of Mouth - build referrals and buzz Skills - exhibits your expertise and leadership Leverage - benefits employer/important stakeholders Differentiation - make you stand out from the crowd Fulfillment - creates a happier you (e.g. personal satisfaction, recognition, ego) Damage Control - combats negativity/bad publicity/rumours Other (please specify): Question Title * 7. Within a business setting, which type of employee stands to gain the most from strong personal branding? (max. three choices): Marketing Executives/CxOs Legal/Regulatory Human Resources Prospective/New Hires Entrepreneurs/Small Business Owners Operations/Production Finance Junior Managers/Staff Supply Chain/Procurement IT/Technology Sales CEO Customer Service Senior Directors/Managers Other (please specify): Question Title * 8. What are the key success factors of a great personal brand? (max. three choices): Clarity - coherent/understandable personal brand promise Commitment - persistence/stick-to-it-ness in personal brand efforts Distinctive - memorable, differentiated personal brand Affinity - likeable/trustworthy/positive image and perception Credibility - substance/track record to support personal brand Passion - enthusiastic, infectious delivery of personal brand Content - interesting/provocative/widely shared media Appearance - style/tone/first impressions support personal brand Purpose - noble/higher-order vision/values behind personal brand Network - wide/deep/multi-channel presence and connections Authenticity - genuineness/transparency of personal brand Other (please specify) Question Title * 9. What are best media/content tools to promote a personal brand? (max. three choices): SEO/Links Offline Tools (e.g. business cards/appearance/giveaways) Media Appearances Authoring Book Presentations/Speaking Opportunities Video/Photo Sharing Collaborative Forums/Wikis/Q&As Email Newsletter Offline Networking Direct Outreach to Influencers Awards/third party recognition Articles/Guest Contributions to Media Partners Podcast/Webinars/Webcast Social Media/Networks Association membership/involvement Blog Personal Website Other (please specify): Question Title * 10. What are the most frowned upon/negative aspects of personal branding? (max three choices): Too much time spent on themselves vs. bigger purpose Shameless/over self-promotion Absence of credibility/substance Valueless - not enhancing follower/fan's lives Lacking authenticity/fakery Unethical behaviours - (e.g. spamming/backstabbing) Out of sync with employer/partner brand(s) Erratic - no consistency of focus/tone Lazy - not willing to put in time and effort Sameness - looks/feels like everybody else Boring - does not provoke interest/provocation Tone wrong - (e.g. too serious/too casual) Absorbed - solely in it for themselves Other (please specify): Question Title * 11. Within social media, rank the following websites/platforms for building your personal brand importance (1 being highest importance): 1 2 3 4 5 6 7 8 9 10 11 N/A LinkedIn N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Snapchat N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Medium N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Quora N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Vine N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Facebook N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Slideshare N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Youtube N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Wikipedia N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Pinterest N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Twitter N/A Question Title * 12. Think fast, who do you immediate think of as (and why, if you have a reason): A "great" personal brand A "horrible" personal brand Question Title * 13. What forces may drive the rise of "personal branding" the most in the future: (max three answers): Enhanced technology/limitless connectivity Rise of freelancing/free agent jobs helped by personal brand reputation Ability to monetize personal brand Enhanced ability to measure personal brand appeal Ease in building/scaling large personal brand audiences Entrepreneurship as an aspirational career focus Younger generations driving more open, social culture Organizational acceptance of strong personal brands Increased globalization Other (please specify):* Question Title * 14. Will you be investing more time/effort/resources into your personal brand over the next five years: Yes, a lot more Yes, a little more About the same as I do now No, a little less No, a lot less Why/why not?:* Question Title * 15. What is the best habit you have seen/used for building a personal Brand? * Question Title * 16. Your Contact Details: Name Email Twitter Done