Exit The 2016 Personal Branding Survey Pulsecheck Questions (* - represents optional areas) Question Title * 1. In your opinion, how important is personal branding/reputation management to business & career success? Very Important Somewhat important Neutral Somewhat Unimportant Very Unimportant Reasons Why:* Question Title * 2. Has "personal branding/reputation management" increased in importance over the last 5 years? Yes, it's a lot more important About the same importance as before No, it's a lot less important Why/Why Not?:* Question Title * 3. Are you comfortable with the term "Personal Branding"? Yes, that's what people need/should build No, people shouldn't be brands/should just be themselves N/A, don't have a strong opinion either way Why/Why Not? Alternative terms?:* Question Title * 4. Do employers value staff with strong personal brands? Absolutely, they consider them essential Consider somewhat important Neutral, doesn't really factor into employee value Consider somewhat unimportant Consider no value, potentially damaging Why/Why Not?:* Question Title * 5. How happy are you with your own personal brand right now? Very Happy Somewhat Happy Neutral Somewhat Unhappy Very Unhappy Why/Why Not?:* Question Title * 6. What are the top three reasons to invest in your personal brand? (maximum three choices) Skills - exhibits your expertise and leadership Differentiation - make you stand out from the crowd Power - elevates personal authority and autonomy Exposure - enhances awareness and presence Fulfillment - creates a happier you (e.g. personal satisfaction, recognition, ego) Leverage - benefits employer/important stakeholders Reputation - builds trust and credibility Self-awareness - clarifies focus & goals Networks - fosters connections, collaborations and discussions Revenues - creates wealth, directly or indirectly Word of Mouth - build referrals and buzz Damage Control - combats negativity/bad publicity/rumours Other (please specify): Question Title * 7. Within a business setting, which type of employee stands to gain the most from strong personal branding? (max. three choices): Legal/Regulatory CEO Marketing Sales Junior Managers/Staff Executives/CxOs Human Resources Supply Chain/Procurement Senior Directors/Managers Prospective/New Hires IT/Technology Entrepreneurs/Small Business Owners Operations/Production Customer Service Finance Other (please specify): Question Title * 8. What are the key success factors of a great personal brand? (max. three choices): Credibility - substance/track record to support personal brand Commitment - persistence/stick-to-it-ness in personal brand efforts Clarity - coherent/understandable personal brand promise Network - wide/deep/multi-channel presence and connections Content - interesting/provocative/widely shared media Passion - enthusiastic, infectious delivery of personal brand Affinity - likeable/trustworthy/positive image and perception Distinctive - memorable, differentiated personal brand Appearance - style/tone/first impressions support personal brand Authenticity - genuineness/transparency of personal brand Purpose - noble/higher-order vision/values behind personal brand Other (please specify) Question Title * 9. What are best media/content tools to promote a personal brand? (max. three choices): Video/Photo Sharing Email Newsletter Blog Authoring Book Offline Networking Association membership/involvement Direct Outreach to Influencers Offline Tools (e.g. business cards/appearance/giveaways) Articles/Guest Contributions to Media Partners SEO/Links Presentations/Speaking Opportunities Collaborative Forums/Wikis/Q&As Awards/third party recognition Personal Website Social Media/Networks Media Appearances Podcast/Webinars/Webcast Other (please specify): Question Title * 10. What are the most frowned upon/negative aspects of personal branding? (max three choices): Absence of credibility/substance Tone wrong - (e.g. too serious/too casual) Boring - does not provoke interest/provocation Out of sync with employer/partner brand(s) Too much time spent on themselves vs. bigger purpose Sameness - looks/feels like everybody else Unethical behaviours - (e.g. spamming/backstabbing) Absorbed - solely in it for themselves Shameless/over self-promotion Erratic - no consistency of focus/tone Valueless - not enhancing follower/fan's lives Lazy - not willing to put in time and effort Lacking authenticity/fakery Other (please specify): Question Title * 11. Within social media, rank the following websites/platforms for building your personal brand importance (1 being highest importance): 1 2 3 4 5 6 7 8 9 10 11 N/A Slideshare N/A 1 2 3 4 5 6 7 8 9 10 11 N/A LinkedIn N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Vine N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Quora N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Wikipedia N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Twitter N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Medium N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Snapchat N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Youtube N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Pinterest N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Facebook N/A Question Title * 12. Think fast, who do you immediate think of as (and why, if you have a reason): A "great" personal brand A "horrible" personal brand Question Title * 13. What forces may drive the rise of "personal branding" the most in the future: (max three answers): Increased globalization Ability to monetize personal brand Younger generations driving more open, social culture Organizational acceptance of strong personal brands Enhanced ability to measure personal brand appeal Entrepreneurship as an aspirational career focus Rise of freelancing/free agent jobs helped by personal brand reputation Ease in building/scaling large personal brand audiences Enhanced technology/limitless connectivity Other (please specify):* Question Title * 14. Will you be investing more time/effort/resources into your personal brand over the next five years: Yes, a lot more Yes, a little more About the same as I do now No, a little less No, a lot less Why/why not?:* Question Title * 15. What is the best habit you have seen/used for building a personal Brand? * Question Title * 16. Your Contact Details: Name Email Twitter Done
