Exit The 2016 Personal Branding Survey Pulsecheck Questions (* - represents optional areas) Question Title * 1. In your opinion, how important is personal branding/reputation management to business & career success? Very Important Somewhat important Neutral Somewhat Unimportant Very Unimportant Reasons Why:* Question Title * 2. Has "personal branding/reputation management" increased in importance over the last 5 years? Yes, it's a lot more important About the same importance as before No, it's a lot less important Why/Why Not?:* Question Title * 3. Are you comfortable with the term "Personal Branding"? Yes, that's what people need/should build No, people shouldn't be brands/should just be themselves N/A, don't have a strong opinion either way Why/Why Not? Alternative terms?:* Question Title * 4. Do employers value staff with strong personal brands? Absolutely, they consider them essential Consider somewhat important Neutral, doesn't really factor into employee value Consider somewhat unimportant Consider no value, potentially damaging Why/Why Not?:* Question Title * 5. How happy are you with your own personal brand right now? Very Happy Somewhat Happy Neutral Somewhat Unhappy Very Unhappy Why/Why Not?:* Question Title * 6. What are the top three reasons to invest in your personal brand? (maximum three choices) Fulfillment - creates a happier you (e.g. personal satisfaction, recognition, ego) Reputation - builds trust and credibility Revenues - creates wealth, directly or indirectly Skills - exhibits your expertise and leadership Differentiation - make you stand out from the crowd Self-awareness - clarifies focus & goals Leverage - benefits employer/important stakeholders Damage Control - combats negativity/bad publicity/rumours Networks - fosters connections, collaborations and discussions Word of Mouth - build referrals and buzz Exposure - enhances awareness and presence Power - elevates personal authority and autonomy Other (please specify): Question Title * 7. Within a business setting, which type of employee stands to gain the most from strong personal branding? (max. three choices): Human Resources Customer Service Operations/Production Prospective/New Hires CEO Executives/CxOs Entrepreneurs/Small Business Owners Sales Marketing Junior Managers/Staff Senior Directors/Managers Supply Chain/Procurement Finance IT/Technology Legal/Regulatory Other (please specify): Question Title * 8. What are the key success factors of a great personal brand? (max. three choices): Purpose - noble/higher-order vision/values behind personal brand Affinity - likeable/trustworthy/positive image and perception Passion - enthusiastic, infectious delivery of personal brand Commitment - persistence/stick-to-it-ness in personal brand efforts Clarity - coherent/understandable personal brand promise Distinctive - memorable, differentiated personal brand Credibility - substance/track record to support personal brand Network - wide/deep/multi-channel presence and connections Authenticity - genuineness/transparency of personal brand Content - interesting/provocative/widely shared media Appearance - style/tone/first impressions support personal brand Other (please specify) Question Title * 9. What are best media/content tools to promote a personal brand? (max. three choices): Collaborative Forums/Wikis/Q&As Media Appearances Presentations/Speaking Opportunities Association membership/involvement Podcast/Webinars/Webcast Email Newsletter Video/Photo Sharing Social Media/Networks Offline Tools (e.g. business cards/appearance/giveaways) Articles/Guest Contributions to Media Partners Authoring Book Offline Networking Direct Outreach to Influencers Awards/third party recognition SEO/Links Personal Website Blog Other (please specify): Question Title * 10. What are the most frowned upon/negative aspects of personal branding? (max three choices): Out of sync with employer/partner brand(s) Valueless - not enhancing follower/fan's lives Boring - does not provoke interest/provocation Absence of credibility/substance Sameness - looks/feels like everybody else Erratic - no consistency of focus/tone Shameless/over self-promotion Too much time spent on themselves vs. bigger purpose Tone wrong - (e.g. too serious/too casual) Lazy - not willing to put in time and effort Lacking authenticity/fakery Absorbed - solely in it for themselves Unethical behaviours - (e.g. spamming/backstabbing) Other (please specify): Question Title * 11. Within social media, rank the following websites/platforms for building your personal brand importance (1 being highest importance): 1 2 3 4 5 6 7 8 9 10 11 N/A Pinterest N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Snapchat N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Slideshare N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Vine N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Medium N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Wikipedia N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Facebook N/A 1 2 3 4 5 6 7 8 9 10 11 N/A LinkedIn N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Twitter N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Quora N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Youtube N/A Question Title * 12. Think fast, who do you immediate think of as (and why, if you have a reason): A "great" personal brand A "horrible" personal brand Question Title * 13. What forces may drive the rise of "personal branding" the most in the future: (max three answers): Enhanced ability to measure personal brand appeal Entrepreneurship as an aspirational career focus Younger generations driving more open, social culture Organizational acceptance of strong personal brands Ease in building/scaling large personal brand audiences Enhanced technology/limitless connectivity Increased globalization Rise of freelancing/free agent jobs helped by personal brand reputation Ability to monetize personal brand Other (please specify):* Question Title * 14. Will you be investing more time/effort/resources into your personal brand over the next five years: Yes, a lot more Yes, a little more About the same as I do now No, a little less No, a lot less Why/why not?:* Question Title * 15. What is the best habit you have seen/used for building a personal Brand? * Question Title * 16. Your Contact Details: Name Email Twitter Done
