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Participant Recruitment

Thanks for your interest in our market research project.

Who Should Apply To Be A Participant?

• women and men who care about how their hair looks
• all ages, 18+
• people who have purchased a “premium” shampoo costing more than $20 per regular-sized bottle


What’s Involved?

1. Panelists will answer an initial questionnaire about their hair.
2. They will then shampoo 6 times using the products, answering a brief questionnaire each time.
3. When done, the panelists will answer an online survey re: their overall impressions. Note: all answers will be treated as confidential.

Compensation is $50 cash to the participant or to their favorite charity.


When?

• There are two trials -- one in January and one in February.
• For January, we will mail you product samples so that you receive them by January 15th.
• The trial will end on January 31, 2014, or sooner if the Participant has completed the 6 uses.
• If you are interested ONLY in the February trial, simply say so in the last question.


If you would like to participate, please give us a bit of information. We’ll contact you shortly about next steps:
1.Name?(Required.)
2.Email?(Required.)
3.Gender?(Required.)
4.Curly or Straight? (Describe how your hair is naturally and if you straighten or curl it now.) (Required.)
5.Oily or Dry? (Describe the general nature of your scalp and hair.) (Required.)
6.Colored or Processed? (Describe coloring, perming, keratin-treating or other processing that you have used on your hair within the last 9 months.) (Required.)
7.How long is your hair? (Required.)
8.What’s the texture of your hair?(Required.)
9.How many times per MONTH do you shampoo your hair?(Required.)
10.How often have you bought a premium-priced shampoo (defined as costing more than $20 per regular-sized bottle)? (Required.)
11.If so, what type of retail outlet would you normally use to buy the premium priced shampoo? (Required.)
12.Age range?(Required.)
13.Thank you for applying! If you need anything, email trial@luminse.com. If there’s anything else you want us to know, or you have a question, here is an “Anything Else?” box you can use: