Skip to content

2026 Hotel Ownership & Operations Industry Survey

2026 Hotel Ownership & Operations Industry Survey

The hospitality industry is facing rising operational costs, staffing shortages, changing guest expectations, increasing insurance premiums, and growing franchise pressures.
This survey was created to better understand the real challenges hotel owners and operators are experiencing across the United States — and identify where the industry needs stronger support, resources, and practical solutions.
By participating, you will help contribute to a broader industry insights report highlighting:-
Key operational challenges impacting hotel owners
Staffing and labor trends
Profitability concerns and cost pressures
Growth and investment priorities
Emerging hospitality ownership trends
Participants who choose to provide their email address will receive:-
Early access to the final industry insights report
Benchmark insights from hotel owners across the industry
Access to future hospitality resources and industry updates
The survey takes approximately 5–7 minutes to complete. Individual responses will remain confidential and only aggregated industry insights may be shared publicly. Thank you for contributing your perspective to the future of hospitality ownership.
By participating, you contribute to a data-driven defense of our industry’s needs. The aggregated findings will be shared with our partners at AAHOA, AHLA, CHLA, HSMAI, NBAA and NHLA to help shape advocacy and resource allocation for the coming year.
1.Contact Details(Required.)
2.SECTION 1 — ABOUT THE PROPERTY
Which best describes your role?(Required.)
3.How many hotel properties do you currently own or manage?(Required.)
4.What type of hotel properties do you primarily operate?
(Check all that apply)(Required.)
5.Which state(s) are your properties located in?(Required.)
6.SECTION 2 — CURRENT INDUSTRY CHALLENGES
What are the biggest operational challenges your business is currently facing? (Check upto 5)(Required.)
7.Which challenge has had the greatest impact on profitability over the past 12 months? (Choose only 1)(Required.)
8.How difficult has it been to hire qualified hospitality talent in the past year? (Choose 1)(Required.)
9.Which hotel departments are currently the most difficult to staff?
(Click all that apply)(Required.)
10.SECTION 3 — OPERATIONS & GROWTH
What operational areas would you most like to improve? (Check upto 3)(Required.)
11.Are you currently considering any of the following within the next 24 months?
(Check all that apply)(Required.)
12.How confident are you in your property’s current operational performance?
(Choose 1)(Required.)
13.SECTION 4 — INDUSTRY SUPPORT & RESOURCES
What type of external support would provide the most value to your business today? (Check upto 3)(Required.)
14.Where do you currently turn for hospitality industry insights and support?
(Check all that apply)(Required.)
15.SECTION 5 — OPEN FEEDBACK
What do you believe is the single biggest issue hotel owners will face over the next 3 years?(Required.)
16.SECTION 5 — OPEN FEEDBACK
What resources, solutions, or support do you wish were more accessible to hotel owners today?(Required.)
17.Would you like to receive a copy of the final industry insights report?(Required.)
Privacy & Cookie Notice