Salt Lake City Advertising Survey Question Title * 1. What is your age? 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older Question Title * 2. How many years have you been a store owner? Question Title * 3. Do you currently do any advertising for your location? Yes No Question Title * 4. What is the most important goal in your advertising efforts? Make a statement Retain current customers Prompt immediate action to bring new customers to your location Change perception Other (please specify) Question Title * 5. How much do you spend on local advertising collectively on an annual basis? (include any advertising on your own and that of local ad contributions) 0- $1,000 $1,000-$5,000 $5,000-$10,000 $10,000-$25,000 $25,000 or greater Question Title * 6. What type of advertising are you currently doing? (select all that apply) Radio Newspaper Direct Mail Digital Social Media Sports/Racing Sponsorship Television Wholesale Question Title * 7. What type of advertising have you seen the GREATEST success from? (select all that apply) Radio Newspaper Direct Mail Digital Social Media Sports/Racing Sponsorship Television Wholesale Other (please specify) Question Title * 8. What type of advertising have you seen the LEAST success from? (select all that apply) Radio Newspaper Direct Mail Digital Social Media Sports/Racing Sponsorship Television Wholesale Other (please specify) Question Title * 9. What season do you feel it is MOST important to advertise in? Winter Spring Summer Fall Question Title * 10. What season do you feel it is LEAST important to advertise in? Winter Spring Summer Fall Question Title * 11. Please use this space to provide any additional details that you would like to share about your current advertising. Done
