Organic Search Survey Question Title * 1. Do you track calls from organic search visitors? If yes, how? I don't track calls from organic search visitors. I track calls by asking the caller where they found our phone number. I track calls using a call tracking service like Ifbyphone. Other (please specify) Question Title * 2. What tools are you currently using to track organic search performance? Conductor Moz SEM Rush Call Tracking Service Raven Tools Bing Webmaster Tools Google Webmaster Tools Other (please specify) Question Title * 3. Who holds you accountable for organic search performance? Marketing Manager VP of Sales Director of Marketing Director of Sales VP of Marketing Sales Manager CEO Other (please specify) Question Title * 4. How do you track ROI from organic search? By tracking the total number of organic website visitors By tracking the average time spent on site from organic website visitors By tracking the total number of web form submissions from organic sources By tracking the total number of accounts/customers created from organic sources By tracking the total number of leads created from organic sources By tracking the total number of phone calls generated from organic sources Other (please specify) Question Title * 5. Which metrics are valued most by your team as a result of organic search performance? 4 being most valued and 1 being least valued. 1 2 3 4 Organic Traffic 1 2 3 4 Phone call leads 1 2 3 4 Conversions 1 2 3 4 Web form leads Question Title * 6. What tactics do you employ to enhance your content for organic search? Question Title * 7. Enter your e-mail address for your chance to win a $250 American Express gift card. Done
