November 2026

INTRODUCTION

Ontario County's current logo and official seal have evolved over time and are often used inconsistently across County communications and materials. To be clear, this update is purely operational and administrative not political. Our goal is simply to establish a clean, unified, and universal logo that brings our official seal and logo together.

A consistent visual identity provides a dependable foundation for everything we do, from official letterhead and business cards to digital communications and public-facing materials. A county is about much more than a logo, but a strong identity helps:
  • Communicate what makes our region distinctive.
  • Build a stronger sense of place and civic pride.
  • Strengthen how our community presents itself to residents, local businesses, visitors, and prospective investors.
This project is an opportunity to take a fresh look at how Ontario County is represented and create a cohesive visual identity that reflects the people, communities, businesses, and places that make the County unique.

Your voice is a vital part of this process. Residents, business owners, community organizations, County employees, and other local stakeholders are invited to share their perspectives and help shape the future of the Ontario County brand.

Anyone may take this survey. Note, all questions are optional, anonymous, and confidential. Please only submit once.


Paper copies may be requested by contacting
Kristin A. Voss
Clerk, Ontario County Board of Supervisors
20 Ontario St., Room 209
Canandaigua, NY 14424


GENERAL INFORMATION

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1. What is your age?

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2. Which best describes you? (check all that apply)

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3. Outside of where you live and work, what other communities or areas do you visit the most in Ontario County, NY?

PERCEPTIONS ABOUT ONTARIO COUNTY, NY

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4. What are three words that come to mind when you think of Ontario County, NY?

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5. What visuals (places, landscapes, landmarks, experiences, etc.) best represent Ontario County, NY?

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6. What makes Ontario County, NY unique from other counties in the state?

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7. If you were redesigning a "Welcome to Ontario County, NY" sign at the county limits, what phrase or tag line would you use to describe the place?

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8. What are Ontario County, NY's greatest strengths? (select your top 3) (Required.)

CURRENT LOGO AND SEAL

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Current Ontario County Logo

Current Ontario County Logo

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9. What do you LIKE about the current logo?

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10. What do you DISLIKE about the current logo?

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Current Ontario County Seal

Current Ontario County Seal

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11. What do you LIKE about the current seal?

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12. What do you DISLIKE about the current seal?

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13. What do you think is most important for the County's identity to communicate? (select your top 3) (Required.)

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14. As the County begins this process, do you have any thoughts or ideas to keep in mind for the future branding and identity? (Themes, colors, other logos you like, etc.)

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15. What is your address? (This will not be shared publicly. It is for the Project Team to learn about survey reach across the area.)

Please submit responses no later than December 11, 2026.

For more project information and updates, check out the project website at by clicking HERE or visiting the link below:
https://www.ontariocountyny.gov/2449/New-Visual-Identity

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