Online Content Strategy Template * 1. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply) Audio (e.g., Podcast) Videos (e.g., YouTube) Photos, infographics, images, or illustrations Social media posts (e.g., tweet, Facebook post) Longer articles or content (e.g., eBook, downloadable guide) Shorter articles or content (e.g., email newsletter, blog post) Customer reviews (e.g., Yelp, Amazon) Slides or presentations Other (please specify) * 2. When you want to learn about companies and the products or services they offer, which tone do you appreciate? (Select all that apply) Informative Serious Friendly Humorous Educational Other (please specify) * 3. When you share information about companies and the products or services they offer, which of the following do you use? (Select all that apply) Email Facebook Google+ LinkedIn Pinterest Twitter I don't share this type of information online Other (please specify) * 4. What is your relationship to our company? (Select all that apply) I'm a customer I've visited this company's website I've received an email from this company I follow this company on social media (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest) I've never had contact with this company * 5. How often would you want to receive information from our company? Once a day or more A few times a week Once a week Every now and then Never * 6. What information would you like to see our company provide? Done