Online Content Strategy Template Question Title * 1. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply) Shorter articles or content (e.g., email newsletter, blog post) Longer articles or content (e.g., eBook, downloadable guide) Social media posts (e.g., tweet, Facebook post) Audio (e.g., Podcast) Customer reviews (e.g., Yelp, Amazon) Photos, infographics, images, or illustrations Videos (e.g., YouTube) Slides or presentations Other (please specify) OK Question Title * 2. When you want to learn about companies and the products or services they offer, which tone do you appreciate? (Select all that apply) Humorous Friendly Informative Serious Educational Other (please specify) OK Question Title * 3. When you share information about companies and the products or services they offer, which of the following do you use? (Select all that apply) Email Facebook Google+ LinkedIn Pinterest Twitter I don't share this type of information online Other (please specify) OK Question Title * 4. What is your relationship to our company? (Select all that apply) I'm a customer I've visited this company's website I've received an email from this company I follow this company on social media (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest) I've never had contact with this company OK Question Title * 5. How often would you want to receive information from our company? Once a day or more A few times a week Once a week Every now and then Never OK Question Title * 6. What information would you like to see our company provide? OK DONE