Instructions

We have selected you for a special survey to help us understand your needs for local news and information and how to make the Observer newspapers and our network of websites more relevant and useful. Your honest opinion is of great value. The survey is anonymous. The questionnaire should take LESS THAN 10 minutes. 

Throughout the questionnaire, you will be presented with statements and a selection of answer options. Record your answer by filling in the box that most closely reflects what you think or feel today. Please answer each question to the best of your ability. We ask that you attempt to answer every question. Thank you.

Demographics

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* 1. Gender?

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* 2. Age?

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* 3. Marital status?

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* 4. What is your annual household income?

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* 5. What is your household net worth?

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* 6. If you own your home/condo, its market value is:

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* 7. What is the zip code where you reside in Flagler or Volusia County?

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* 8. How much of the year do you live in Flagler or Volusia counties?

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* 9. What is the highest degree or level of school you have completed? (If you're currently enrolled in school, please indicate the highest degree you have received.)

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* 10. Please indicate the interests and activities in which you or your family enjoy participating on a regular basis. (Check all that apply)

Readership Habits

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* 11. Please rank from 1-4 your preferred sources  for local news; rank in order, with 1 being the most frequent.

  1 2 3 4
Online
Print
TV
Radio/Podcasts

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* 12. In an average week, how much time do you spend reading newspapers (print/online/E-edition combined)?

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* 13. Which local newspapers listed below do you read and how often do you read them?  (Check all that apply)

  Daily Weekly Don't Read
Palm Coast Observer
Ormond Beach Observer
Port Orange Observer
Hometown News
Daytona Beach News Journal
Flagler/Palm Coast News Tribune

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* 14. Which publications have you read in the past 12 months?

  Monthly Past 6 Months Online Only Don't Read
Sun and Surf
Flagler Parent Magazine
East Coast Current
Flagler Magazine
Volusia Magazine
Ormond Magazine
My Coast
Pelican Post
Plantation Living

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* 15. In an average week, how much time do you spend reading the print edition of the Observer?

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* 16. How many members of your household read the Observer?

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* 17. Have you ever inquired about a business, service, or product because you read or saw it advertised in the Observer?

Online Reading Habits

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* 18. On an average day, how much time do you spend online?

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* 19. How do you spend your time online? (Rank in order, with 1 most often, 6 least often)

  1 2 3 4 5 6
Reading news
Social networking
Research
Work
Shopping
Other

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* 20. How often do you spend on the following local NEWS websites?

  Never Sometimes Weekly Daily
PalmCoastObserver.com
OrmondBeachObserver.com
PortOrangeObserver.com
News-JournalOnline.com
Mynews13.com
Hometownnewsvolusia.com
Flaglerlive.com
Wftv.com
Wesh.com

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* 21. Check which newsletters you subscribe from these local websites.

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* 22. Have you ever inquired about a business, service, or product because you read or saw it advertised online at PalmCoastObserver.com, OrmondBeachObserver.com or PortOrangeObserver.com?

Local News Brand Impressions 

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* 23. How would you evaluate the overall quality of these local print newspapers?

  Excellent Good Average Below Average Poor
Palm Coast Observer
Ormond Beach Observer
Port Orange Observer
Hometown News
Daytona Beach News Journal
Flagler/Palm Coast News Tribune

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* 24. How would you evaluate the overall quality of these local online news sites?

  Excellent Good Average Below Average Poor
PalmCoastObserver.com
OrmondBeachObserver.com
PortOrangeObserver.com
News-JournalOnline.com
Mynews13.com
Hometownnewsvolusia.com
Flaglerlive.com
Wftv.com
Wesh.com
Observer Reading Preferences

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* 25. Please indicate the Observer paper you read most frequently?

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* 26. Are there any services or features which you would like the Observer to have?

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* 27. How often do you read the following features in the Observer? (Check which frequency applies)

  Always Often Sometimes Never
Local Government News
Cops Corner
Photo Pages of Local Events
Opinion Page/Our View
Your Neighbors
Your Town
School news
Sports
Real Estate Sales
Crossword Puzzle
Classified/Service Directory
Community Calendar
Business Observer
Golf Scores
Sidelines
News Briefs

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* 28. What would you suggest we add to the Observer content
to make it more valuable and relevant to you?

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* 29. Thank you for taking the time to complete this survey. If you would like your name to be entered in a drawing for a $250 Visa Gift Card, please enter your contact information below. Your identification will be separated from the questionnaire and will be used for award purposes only. It will not be shared or sold to a third party.

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