Please complete this brief survey and join us in guiding the future of Old Pasadena!
This survey is part of the Old Pasadena Management District’s Strategic Plan process.  The Strategic Plan will identify priorities and actions to guide improvements in Old Pasadena over the next five to ten years.   

Please take a few minutes to complete this survey.  We will be selecting five survey respondents at random and awarding $50 gift certificates to great restaurants in Old Pasadena!

* 1. Approximately how often do you visit Old Pasadena for reasons other than work?

* 2. Over the past five years, do you think you are visiting Old Pasadena more or less often for the following activities?

  More often About the same Less often N/A
Arts & cultural events
Special events
(i.e. street festivals)
Personal services
(i.e. salon, health service)
Visit friends living in Old Pasadena

* 3. How do you usually get to Old Pasadena?

* 4. Which of the following reasons keep you from visiting Old Pasadena more often?

* 5. Which of the following shopping and dining districts do you think you are visiting more or less often over the past several years?

  More often About the same Less often N/A
Downtown Los Angeles
Santa Monica/
Third Street Promenade
Westside of Los Angeles
Highland Park/
Eagle Rock
Silverlake/Echo Park
Santa Anita Mall

* 6. Please tell us up to three new stores or restaurants (either specific brands or types of retail/dining) you’d like to see open in Old Pasadena:

* 7. Please offer three words that best describe your vision for Old Pasadena in the next 5 years:

* 8. To achieve your vision for Old Pasadena, which of the following actions will be important?

Important Somewhat
Not important
Refresh Old Pasadena branding and marketing
Activate Memorial and Central Parks
Attract unique retail, including local and independently owned stores
Improve lighting and street, alley, and sidewalk maintenance
Activate alleys (programming, events, outdoor seating)
Update City regulatory processes
Market and improve transit options
Improve the parking experience and update technology
Support retail on and off Colorado Avenue
Increase housing density
Promote entertainment and experiences unique to Old Pasadena

* 10. If you could suggest one other specific improvement to enhance Old Pasadena, what would that be?

* 11. Which of the following BEST characterizes your primary interest(s) in Old Pasadena? (Please select up to 2 interests)

* 12. What is your age?

* 13. What is your gender?

* 14. Which race/ethnicity best describes you? (Optional)

* 15. What is your approximate annual household income? (optional)

* 16. Please list the zip code of your home or primary residence:

* 17. If you would like to be considered in the random selection for a gift certificate to an Old Pasadena restaurant, please complete the following contact information. (Optional)

* 18. Is there anything else you’d like to suggest to us?

100% of survey complete.