OI Masters of Email Metrics Quiz 2023

10 Questions, 10 Chances to Prove That You're an OI Master of Email Metrics!

Welcome! We've already crowned our OI Masters of Email Metrics for 2023, but you're still welcome to take the quiz as practice for next year!

We explained the answers to the quiz and recognized our 2023 Masters at the Email Innovations Summit, June 19-21 in Las Vegas.

If you missed it, there's an encore webinar performance on Tuesday, July 25, 2023 -- register here:
https://risingmedia.swoogo.com/OI270623

Need a hint? The linked text in each question sends you to a resource on oimetrics.com or onlyinfluencers.com where you'll find the answer.

Good luck!

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* 1. True or False? Use of artificial intelligence (AI) always boosts marketing results.

True

False

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* 2. Is Open Rate a good KPI for subject line testing when your goal is a direct sale or a conversion?

Yes

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* 3. Which of the following metrics can not be used to measure your deliverability (i.e. likelihood of hitting the inbox)?

Complaint rate

Open rate

Delivery rate

Click-through rate

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* 4. Which of these is the best type of attribute to use to segment your list?

Demographic information

Browse history

Purchase behavior

It depends

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* 5. Which of these is the weakest performance metric for a newsletter?

Attributable revenue

Total open rate

Click-to-open rate

Website visits

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* 6. Running a test where you change a Subject Line and From address is an example of:

Invalid Testing

A/B/N Testing

A/B Testing

Multi-variate Testing

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* 7. What three things do you need to know to create an abandoned click journey?

Open rate, click-through rate, and conversion rate

Opens, clicks, and which links the recipients clicked on

Total clicks, unique clicks, and day/time of each click

Click-through rate, click-to-open rate, and click reach rate

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* 8. Which of the following describes cluster analysis?

An analysis of multiple email messages to identify people who clicked on more than one

An analysis of something that went wrong

A statistical technique that uses your data to group people based on their similarities

A technique to identify who clicked on a specific link in an email

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* 9. What percentage of email marketers surveyed reported that Apple's Mail Privacy Protection (MPP) had no impact on their business?

25%

53%

70%

89%

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* 10. Which of the following is not true of a deferral event?

The mailbox doesn't exist. Don't try sending again.

You can safely ignore these types of events, they don't mean anything.

The mail provider has concerns about your domain reputation.

The server is experiencing heavy load, you may want to send again later.