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Developing a Social Strategy (March 2010)

Social Media Strategy Development Research

A note about this research: We chose to study how social media strategy is developed, communicated and implemented because, frankly, so many organizations are actively struggling with the topic. We hope that by getting real-world feedback, advice and experiences from practitioners like yourself, we can all gain insight in to this important topic.

If you have any questions or concerns, please feel free to email me at bjohnston@forumone.com or phone 415.299.9638

Bill
1.What is your e-mail address?(Required.)
2.What is your name?(Required.)
3.What is the name of your organization?(Required.)
4.What is your current job title?(Required.)
5.What is your role with regard to your company's social media strategy?(Required.)
6.In which industry or market segment does your company do business?(Required.)
7.Please describe what the term "social media strategy" means to you?(Required.)
8.Which of the following does your organization's current social media strategy include? Please check all that apply:(Required.)
9.Can you briefly (in 3-4 sentences) describe your organization's process for developing your online community / social media strategy? (Required.)
10.How long has your (on domain) online community existed?
11.How long has your (off domain) social media presence existed?
12.In your organization, who "owns" development of social media strategy?(Required.)
13.In your organization, who "owns" implementation and execution of social media strategy?(Required.)
14.Does your organization have:
15.Does your organization have a cross-functional team that meets regularly to discuss and evaluate your social media strategy?
16.What is the biggest challenge you face with developing and evolving a comprehensive social media strategy?
17.What do you wish you could know about the social media landscape 3 - 5 years in the future?
18.What advice do you have for your peers developing a social media strategy?
19.May we mention the name of your organization in the final report? Your answers will not be associated with your organization's name in any way.(Required.)