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Nonprofit Tech Needs Survey
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1.
Do you use a paid tool to monitor social media metrics and engagement? Check all that apply.
(Required.)
No
Radian6
Spredfast
Viral Heat
Other (please specify)
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2.
What online engagement metrics do you measure and track regularly? Check all that apply.
(Required.)
We aren't currently tracking any metrics
Total amount of donations
Number of donors
Average gift size
Actions taken
Page views
Site visitors
Email open and click-through rates
Blog comments
Inbound links to your site
Facebook Interactions (Likes and Comments)
Twitter retweets and mentions
Click-throughs from links tweeted
Video views on YouTube or another platform
Other Metrics (please specify)
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3.
What free tools do you use to monitor metrics and engagement? Check all that apply.
(Required.)
We don't use any monitoring tools
The metrics tools included in my nonprofit's CRM
Google Analytics
iGoogle Dashboard
Facebook Insights
bit.ly stats
HootSuite
AddThis
Twitalyzer
PostRank Analytics
Netvibes
YouTube stats
Other (please specify)
4.
If you use a Social CRM (Constituent Relationship Management) like Thrive or Highrise to keep track of online relationships with supporters on social networks, tell us what you like about it. What would you like to see improved?
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5.
Do you track where donors are coming from when they make donations and take action on your website?
(Required.)
Yes
No
6.
What’s your biggest challenge related to advocacy, fundraising, and social media measurement/metrics?
Staff time
Financial resources
Difficulty using the different tools
Getting people to engage with us on social media networks
ROI (Return on Investment)
Other (please specify)
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7.
How much time do you spend monitoring social media channels and tracking metrics monthly? Check all that apply.
(Required.)
zip, nada.
1-2 hours
2-5 hours
6-10 hours
10+ hours
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8.
Have you used 3rd party donation platforms? Check all you have used.
(Required.)
No
Facebook Causes
Network for Good
Global Giving
FirstGiving
Crowdrise
Eventbrite
Kickstarter
ChipIn
Groupon
Other (please specify)
9.
If you have used 3rd party donation platforms, what did you think of them? What features did you like or dislike?
10.
What factors most affect your choice of 3rd party donation tools? Check all that apply.
Percentage of the donation taken in fees
Ease of use
Integration with a CRM tool or email database
Integration with Paypal
Integration with social networks and sharing options.
Ability to customize the tool to match my organization’s visual brand and colors.
Other (please specify)
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11.
How helpful would each of the following be to your work as a nonprofit campaigner?
(Required.)
not helpful
meh
neutral
helpful
got to have this!
A low cost content management system for your website with default options customized for the nonprofit community.
not helpful
meh
neutral
helpful
got to have this!
A workshop series to improve your organization's online communications strategy.
not helpful
meh
neutral
helpful
got to have this!
A better peer-to-peer fundraising tool.
not helpful
meh
neutral
helpful
got to have this!
A powerful social metrics tool that easily pulled the data that was important to your organization?
not helpful
meh
neutral
helpful
got to have this!
Are there any other tools or programs that you would like to see built that would be really helpful to your work now?
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12.
How would you rate your email welcome series?
(Required.)
We don't have one
Needs work
Pretty good
It rocks!
13.
Describe the emails you send to your supporters? Check all that apply.
Engaging
Wonky
Boring
Too text heavy
Inspiring
Informative
Other (please specify)
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14.
How often do you communicate with your email list?
(Required.)
We don't have an email list
Couple times a year
Quarterly
Monthly
Twice a month
Weekly
More than weekly
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15.
How often do you focus on growing your email list and acquiring new activists and donors?
(Required.)
Never
Every few years
Yearly
Quarterly
Monthly
16.
How effective are your web and email communications in facilitating online donations and actions?
Very effective. We are exceeding our online advocacy and fundraising goals.
We are meeting our online advocacy and fundraising goals.
Totally ineffective
17.
What areas of online engagement are you interested in learning more about? Check all that apply.
Engaging on social media networks
Blogging best practices
Effective use of staff time
Writing for the web
Fostering Community
Online Fundraising campaigns
Other (please specify)
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18.
Does your organization coordinate an online year-end fundraising campaign?
(Required.)
Yes
No
19.
What areas of online advocacy and online fundraising expertise do you need the most help with?
20.
Enter your email address here if you would like to be entered for one of our prizes. Each of our two prize winners will win their choice of the following ($100 Amazon gift credit, $100 donation to the charity of your choice, or an Amazon Kindle.) Please note that we respect your privacy. Your email address will never be shared with 3rd parties.
