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In this survey you will be asked about these brands.

In this survey you will be asked about these brands.

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* 1. What's your relationship to each?

  Never heard of Heard of, not a user Occasional user Frequent user
Apple
Google
Microsoft
Amazon
Facebook
People have different impressions about brands. For the following questions, please write in one word (just one!) that best describes how you feel about that brand. If you don't have a strong impression, leave it blank. It is very important that you write in one word only.

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* 2. For each brand, what one word comes to mind? What's the first thing that pops into your head?

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* 3. For each brand, what one product or service first comes to mind?

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* 4. What one word best describes how each is different from other brands?

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* 5. What one word best describes the personality of each brand?

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* 6. What one word best describes the typical user of each brand?

On the following scales, please check one button that best describes how you feel about each brand.

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* 7. On the way up, or down?

  On the way down On the way up
Facebook
Microsoft
Amazon
Apple
Google

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* 8. Unique or not?

  Same Unique
Facebook
Apple
Google
Microsoft
Amazon

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* 9. Likable or not?

  Not likable Likable
Apple
Microsoft
Amazon
Facebook
Google

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* 10. For you, or not for you?

  Not for me For me
Facebook
Google
Microsoft
Apple
Amazon

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* 11. Well known or not?

  Unknown Well known
Google
Facebook
Amazon
Microsoft
Apple

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* 12. How does each brand behave toward you?

  Bad behavior Good behavior
Facebook
Apple
Microsoft
Google
Amazon

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* 13. Smart marketing, or not?

  Not very smart marketing Really smart marketing
Amazon
Apple
Microsoft
Facebook
Google

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* 14. If you saw an ad or an email from this brand would you likely...?

  Ignore it Glance at it Look at most of it Look at all of it
Facebook
Amazon
Google
Apple
Microsoft

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* 15. Are you ....?

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* 16. What's your age group?

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* 17. What's your highest level of education?

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* 18. Would you like to participate in future surveys? If yes, what's your email address?

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* 19. Thank you! When you click Done, you'll have a chance to look at AnswerPanel, a site with surveys from university researchers that might interest you.

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