Benchmarking Survey 2017 |
1. Section 1 - Your Institution
The Museum Shops Association of Australia & New Zealand (MSAANZ) is a nonprofit organisation dedicated to specialty retailers from cultural institutions. MSAANZ is undertaking this industry study as part of our mission to enhance the success of nonprofit retail and of the professionals engaged in it. Findings will provide insights and valuable information to help museum store professionals benchmark their performance and make informed business decisions.
For the purposes of this study, participants as requested to provide figures and results from the 15-16 financial year, and to complete one survey per site operated.