Mixed-Up Mules Survey

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* 1. I prefer cocktails that are: (select all that apply)

very sweet

a little sweet

not sweet

not sure

sweetness level is not important to me

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* 2. How often do you drink cocktails?

Often

Sometimes

Rarely

Never

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* 3. How familiar are you with a Moscow Mule cocktail?

Very familiar

Somewhat

Not At All

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* 4. Do you like ginger as a cocktail ingredient?

very much

somewhat

not sure

not much

not at all

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* 5. MOJITO MULE: how is the level of sweetness?

not sweet enough

just right

too sweet

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 6. MOJITO MULE: how do you like the amount of lime?

Not enough

Just right

Too much

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. MOJITO MULE: how do you like the amount of ginger?

not enough

just right

too much

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. MOJITO MULE: how would you rate the overall taste?

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* 9. MOJITO MULE: would you purchase this cocktail as a four-pack?

Very likely

Likely

Unlikely

Very unlikely

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* 10. MOJITO MULE: would you recommend this cocktail to a friend?

Very likely

Likely

Unlikely

Very unlikely

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* 11. Are natural ingredients important to you?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

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* 12. GRAPEFRUIT & GIN MULE: how is the sweetness level?

not sweet enough

just right

too sweet

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 13. GRAPEFRUIT & GIN MULE: how do you like the amount of ginger?

not enough

just right

too much

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 14. GRAPEFRUIT & GIN MULE: how would you rate the overall taste?

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* 15. GRAPEFRUIT & GIN MULE: how likely are you to purchase this cocktail as a four-pack?

Very likely

Likely

Unlikely

Very unlikely

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* 16. GRAPEFRUIT & GIN MULE: would you recommend this cocktail to a friend?

Very likely

Likely

Unlikely

Very unlikely

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* 17. The Mixed-Up Mules are gluten-free: is that important to you?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

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* 18. WATERMELON JALAPEÑO MULE: how do you like the sweetness level?

not sweet enough

just right

too sweet

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 19. WATERMELON JALAPEÑO MULE: how do you like the level of spice?

not spicy enough

just right

too spicy

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 20. WATERMELON JALAPEÑO MULE: how would you rate the overall taste?

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* 21. WATERMELON JALAPEÑO MULE: how likely are you to purchase this cocktail as a four-pack?

Very likely

Likely

Unlikely

Very unlikely

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* 22. WATERMELON JALAPEÑO MULE: how likely are you to recommend this to a friend?

Very likely

Likely

Unlikely

Very unlikely

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* 23. How would you rate the packaging?

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* 24. How do you like the level of alcohol (10%ABV)?

too strong

a little strong, but I'm ok with that

just right

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* 25. Where would you most likely take a four-pack of Mixed-Up Mules? (check all that apply)

to drink at home or in the yard

on an outdoor adventure such as camping/fishing/boating/etc.

to a party

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* 26. Would you be more likely to purchase a mix-pack that includes all three flavors than a four-pack of a single flavor?

Very likely

Likely

not sure

Unlikely

Very unlikely