Skip to content

Village of McBride - MRDT Five-Year Strategic Plan - Tourism Stakeholder Questionnaire



The Village of McBride is preparing a five-year Municipal and Regional District Tax (MRDT) Strategic Plan. This questionnaire is intended to gather input from tourism stakeholders to help identify priorities, investment areas, and opportunities that will strengthen McBride’s tourism economy over the next five years.

Your feedback is critical to ensuring MRDT funds are used effectively, transparently, and in alignment with industry and community needs.
1.What's your name and your business's / organization's name?
2.Primary Sector (check all that apply)
3.Your Role:
4.How would you rate the current state of tourism in McBride?
Very Weak
Weak
Moderate
Strong
Very Strong
5.What do you see as McBride’s strongest tourism assets? (Select up to three)
6.Which visitor markets should be prioritized over the next five years? (Check all that apply)
7.Which visitor types do you think offer the greatest growth potential for McBride?
8.In your opinion, MRDT funding should be prioritized for (select up to five):
9.What types of marketing activities would most benefit your business or organization?
10.What do you feel is the best tourism experience for expansion in the next five years?
11.What gaps or barriers currently limit tourism growth in McBride? (Select all that apply)
12.How can the Village better support collaboration among tourism stakeholders?
13.What role should the Village play in tourism marketing and development?
14.Are you interested in participating in future tourism working groups or advisory committees?
15.Village Council supports the creation of a new position at the Village of McBride to support delivery of Municipal and Regional District Tax action items. This part-time Tourism Coordinator position will assist in developing, marketing, and organizing tourism products, act as a liaison between businesses, communities, and visitors, focusing on tasks like research, creating promotional materials, coordinating events, managing social media, and ensuring positive guest experiences to support local tourism growth.

This position will be jointly funded by the Village of McBride and the Municipal and Regional District Tax (MRDT) program.

Do you support having a Tourism Coordinator position?
16.Rate how aware you are of the following marketing activities that the Village of McBride implemented in 2025.
1 - Not Aware at All
2 - Slightly Aware
3 - Somewhat Aware
4 - Aware
5 - Very Aware
N/A
Digital Adventure Guide
Launch of an e-newsletter
New social media accounts (Facebook, Instagram)
Short film “Playgrounds” developed and produced in collaboration with the Village of Valemount, showcasing McBride’s trails and Valemount’s bike parks
Experience McBride Alive Digital Media Campaign
Redesign and modernization of its primary tourism website: mcbridetourism.ca
Gateway to McBride Main Street Visitor Intercept Marketing Campaign
17.What direction / outcomes should the MRDT program aim to achieve over the next five years? (Select up to three)
18.What do you think should be done to help achieve the outcomes you've selected above?
19.How should tourism success be measured? (e.g., occupancy rates, event attendance, website traffic, business revenues)
20.What specific things (e.g. guiding, locations, fishing, floats, boat launch) do you feel should be done to enhance access to, and activities beside or on the Fraser River?
21.What specific things do you feel should be done to enhance Mainstreet?

(Note: We are looking for unique/affordable ways to further animate the street in things we do/use of technology, art, marketing/brand etc. And to better link the visitor centre to the Highway 16 Gateway. There is a bigger picture, longer term Downtown Revitalization Plan)
22.What’s the ONE specific experience that’s so great you feel people will come to McBride vs other places to visit/experience?
23.In your opinion, what are your top three natural experiences that are best suited to increase visitation and guided tour bookings?
24.What is McBride’s biggest tourism development challenge over the next five years?
25.What do you think the McBride Tourism brand priority or general direction should be over the next five years?
26.Considering the following five key tourism goals, please rank the order that you feel will impact the tourism growth and job creation in McBride.
1 - Least Important 
2 - Not Very Important
3 - Somewhat Important 
4 - Important
5 - Most Important 
Don't know
Increased Room Revenue
Increased Length of Stay of Overnight Visitors
Increased Repeat Visitation to McBride 
Increase Brand Awareness of McBride Tourism 
Strengthening and Building Packages with the Destination and Local Experiential Products (i.e. marine and outdoor, cultural products)
27.What is your vision for the future of tourism in McBride? How can this vision be achieved?
28.Please share any additional comments, ideas, or priorities you believe should be considered in the MRDT Five-Year Strategic Plan: